JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Best Staff for the Job
April 26, 2016
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With more than 220 branches across the state of North Carolina, State Employees’ Credit Union has a workforce that tops 4,000 employees. The selection and training of employees is essential to SECU’s one-on-one approach with members.
FirstLook: The Key to 14% Lending Growth
April 26, 2016
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Affinity FCU demonstrates that sticking by their membership, in good times and bad, can lead to phenomenal growth—even when the competition comes roaring back.
North Island is Back in Black
April 26, 2016
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First quarter results from North Island Financial Credit Union show a credit union on a journey back to health.
A Cash Cow 7 Years In The Making
April 26, 2016
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A review of NCUSIF audits show a rebuff of reality that marks seven years of building budgets while thwarting the fund’s intent to sustain and nurture.
A Blueprint For Call Center Performance Excellence
April 25, 2016
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Empowering employees to provide top-shelf member service requires careful selection, training, follow up and attention to their wellness.
A Campaign of Member Testimonials
April 22, 2016
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Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
X-factors: How can they drive your credit union’s success?
April 22, 2016
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Learn how CES Credit Union ($103M) in Ohio drove 20% organic growth by addressing one X-factor.
What Can Credit Unions Learn from Niche Lenders
April 22, 2016
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One credit union’s dedicated focus on a niche market is paying off in double digit loan and share growth.
An Effective Board Recruiting Process
April 22, 2016
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Recruiting new board members is a often a constant priority for many credit unions. Pacific Service Credit Union’s advisory director program serves a “training program” for potential candidates.
Credit Unions Helping America’s Military Community
April 22, 2016
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The Pentagon Federal Credit Union and its Foundation sponsored a special concert of American patriotic songs by the US Army Chorus and the National Men’s Chorus in Washington, DC.
The Best Staff for the Job
With more than 220 branches across the state of North Carolina, State Employees’ Credit Union has a workforce that tops 4,000 employees. The selection and ...
FirstLook: The Key to 14% Lending Growth
Affinity FCU demonstrates that sticking by their membership, in good times and bad, can lead to phenomenal growth—even when the competition comes roaring back.
North Island is Back in Black
First quarter results from North Island Financial Credit Union show a credit union on a journey back to health.
A Blueprint For Call Center Performance Excellence
Empowering employees to provide top-shelf member service requires careful selection, training, follow up and attention to their wellness.
A Campaign of Member Testimonials
Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
X-factors: How can they drive your credit union’s success?
Learn how CES Credit Union ($103M) in Ohio drove 20% organic growth by addressing one X-factor.
What Can Credit Unions Learn from Niche Lenders
One credit union's dedicated focus on a niche market is paying off in double digit loan and share growth.
An Effective Board Recruiting Process
Recruiting new board members is a often a constant priority for many credit unions. Pacific Service Credit Union’s advisory director program serves a “training program” ...
Credit Unions Helping America’s Military Community
The Pentagon Federal Credit Union and its Foundation sponsored a special concert of American patriotic songs by the US ... Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
A Cash Cow 7 Years In The Making