JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Strategy To Reward Members For Positive Behavior
March 7, 2016
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By turning a longstanding credit model on its head, BECU repriced $100 million in loans in 2015.
Same-Day Payments Criteria Set The Stage
March 2, 2016
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Feds Faster Payments Task Force reports include credit union participation and spark anticipation for changes to come.
CDFI Certification Just Got Easier
March 1, 2016
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A GAC roundtable informs credit unions of one strategy to better serve low-income members.
Take Two And Call Me: Bipartisanship At GAC
February 25, 2016
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Bipartisan support erases party lines for credit union advocates for regulatory relief.
Together We Advance To The Internet Of Things
February 23, 2016
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This weeks Governmental Affairs Conference once again demonstrated the movement’s ability to mix purpose with innovation, the old and the new.
Together We Advance … To The Internet Of Things
February 23, 2016
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This week’s Governmental Affairs Conference once again demonstrated the movement’s ability to mix purpose with innovation, the old and the new.
To Serve And Prosper
February 22, 2016
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Credit unions need to value service as much as profitability and be able to show it.
4 Ways To Deliver A Superior Experience In The Virtual World
February 22, 2016
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In today’s world of same-day service and immediate gratification, these credit unions are using new delivery channels and transaction capabilities to exceed member expectations.
3 Takeaways From Trendwatch 4Q 2015
February 17, 2016
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Fourth quarter performance data showcases a milestone year, with growing momentum for credit unions and unprecedented value being generated among their membership.
How Piedmont Advantage Leverages Giving Back
February 16, 2016
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The North Carolina credit union maintains a strong focus, broad reach, and internal control on social responsibility efforts.
A Strategy To Reward Members For Positive Behavior
By turning a longstanding credit model on its head, BECU repriced $100 million in loans in 2015.
Same-Day Payments Criteria Set The Stage
Feds Faster Payments Task Force reports include credit union participation and spark anticipation for changes to come.
CDFI Certification Just Got Easier
A GAC roundtable informs credit unions of one strategy to better serve low-income members.
Take Two And Call Me: Bipartisanship At GAC
Bipartisan support erases party lines for credit union advocates for regulatory relief.
Together We Advance To The Internet Of Things
This weeks Governmental Affairs Conference once again demonstrated the movement's ability to mix purpose with innovation, the old and the new.
Together We Advance … To The Internet Of Things
This week’s Governmental Affairs Conference once again demonstrated the movement's ability to mix purpose with innovation, the old and the new.
4 Ways To Deliver A Superior Experience In The Virtual World
In today’s world of same-day service and immediate gratification, these credit unions are using new delivery channels and transaction capabilities to exceed member expectations.
3 Takeaways From Trendwatch 4Q 2015
Fourth quarter performance data showcases a milestone year, with growing momentum for credit unions and unprecedented value being generated among their membership.
How Piedmont Advantage Leverages Giving Back
The North Carolina credit union maintains a strong focus, broad reach, and internal control on social responsibility efforts.
Browse Topics
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
To Serve And Prosper