JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Jennifer Hogan On Leadership
October 18, 2016
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The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
15 Years Of Credit Union Consolidation
October 17, 2016
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How credit unions, assets, and member relationships have evolved the past decade and a half.
How To Fill In Staffing Gaps With A Roaming Team
October 17, 2016
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Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
Staffing Gaps, Consolidation, And Member Complaints
October 17, 2016
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Five can’t-miss data points featured this week on CreditUnions.com.
How To Make Lending Easy For Members
October 7, 2016
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The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way in mortgage and consumer lending.
Baseball Teams And Credit Unions Can Win At The Margins
October 7, 2016
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Credit unions can’t match resources with their big bank competitors, but they can still be outstanding in their field.
Kate Lee On Leadership
September 26, 2016
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The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
September 26, 2016
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A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
September 26, 2016
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A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Leadership Team Development: Elevating Credit Unions’ Daily Operations
September 22, 2016
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Three ways credit union understandings and practices have changed.
Jennifer Hogan On Leadership
The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
15 Years Of Credit Union Consolidation
How credit unions, assets, and member relationships have evolved the past decade and a half.
How To Fill In Staffing Gaps With A Roaming Team
Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
Staffing Gaps, Consolidation, And Member Complaints
Five can't-miss data points featured this week on CreditUnions.com.
How To Make Lending Easy For Members
The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way ...
Kate Lee On Leadership
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Leadership Team Development: Elevating Credit Unions’ Daily Operations
Three ways credit union understandings and practices have changed.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Baseball Teams And Credit Unions Can Win At The Margins