Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Evergreen? Always Growing.
June 17, 2024
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An empowered staff that drives membership growth and community involvement that enhances local partnerships underpin peer-beating growth numbers at the Maine cooperative.
CECL: A Half-Baked Cake
June 10, 2024
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One year after implementation, there’s still work to be done when it comes to new rules around expected credit losses.
Originations Slide As Lenders Tighten Underwriting
June 10, 2024
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The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to make a big purchase.
3 Asset Quality Metrics That Matter
June 10, 2024
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With interest rates up and economic growth tepid, credit union leaders are tracking key performance ratios in their loan portfolios.
Strategies To Enhance Mortgage Efficiency Without Cutting Jobs
June 3, 2024
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Credit unions are shuffling staff and reimagining operations to make up for a slowdown in home lending.
5 Reasons To Use A Mortgage CUSO Now
June 3, 2024
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The landscape of the mortgage market is rapidly evolving, and credit unions must adapt to stay competitive. Now is the perfect time to redefine your mortgage program.
Get Inspired: 3 Mortgage Marketing Pages That Sell
June 3, 2024
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How a trio of credit unions from across the country are tackling a universally difficult housing market.
When It Comes To Housing, Prices Are Outpacing Income
June 3, 2024
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Census data shows credit unions have a lot of work in front of them to make housing affordable for members.
‘Digital Readiness’ Means Many Things To Many People. What Does It Mean For Your Credit Union?
June 3, 2024
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Member digital experience, effective use of data, and how AI makes them possible are key topics that have credit union executives asking, “Where are we and where are we going?”
The Art Of Selling On Social Media
May 20, 2024
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Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
Evergreen? Always Growing.
An empowered staff that drives membership growth and community involvement that enhances local partnerships underpin peer-beating growth numbers at the Maine cooperative.
Originations Slide As Lenders Tighten Underwriting
The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to ...
3 Asset Quality Metrics That Matter
With interest rates up and economic growth tepid, credit union leaders are tracking key performance ratios in their loan portfolios.
Strategies To Enhance Mortgage Efficiency Without Cutting Jobs
Credit unions are shuffling staff and reimagining operations to make up for a slowdown in home lending.
5 Reasons To Use A Mortgage CUSO Now
The landscape of the mortgage market is rapidly evolving, and credit unions must adapt to stay competitive. Now is the perfect time to redefine your ...
Get Inspired: 3 Mortgage Marketing Pages That Sell
How a trio of credit unions from across the country are tackling a universally difficult housing market.
When It Comes To Housing, Prices Are Outpacing Income
Census data shows credit unions have a lot of work in front of them to make housing affordable for members.
‘Digital Readiness’ Means Many Things To Many People. What Does It Mean For Your Credit Union?
Member digital experience, effective use of data, and how AI makes them possible are key topics that have credit union executives asking, "Where are we ...
The Art Of Selling On Social Media
Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
CECL: A Half-Baked Cake