Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Callahan’s Guide To The 2023 World Series
October 27, 2023
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Will it be the D-Backs or Rangers in this year’s Fall Classic? Callahan’s credit union data could have the answer.
Give First-Time Auto Buyers Some Credit
October 23, 2023
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A new program from American 1 Credit Union doesn’t let the lack of a credit score become an unsurmountable speed bump.
Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
October 23, 2023
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Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
Have High Interest Rates Put A Dent In Housing Prices?
October 23, 2023
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Surging interest rates historically have dampened homebuyer enthusiasm, but housing supply also is playing a role in today’s originations.
Consumers Give The Economy Two Thumbs Down
October 17, 2023
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Increased pessimism — and credit card balances — present credit unions with the opportunity to help members improve their financial wellbeing.
Top-Line Revenue Expands At U.S. Credit Unions
October 9, 2023
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Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.
Credit Unions Are Stepping Up Aid Offerings Amid Strikes
October 2, 2023
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Credit unions serving sectors impacted by work stoppages are rolling out offers to assist members facing economic hardship.
3 Ways To Better Serve Hispanic Members
October 2, 2023
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An inside look at how Unitus Community has built a holistic approach to service.
Challenges And Opportunities In Member Business Lending
September 25, 2023
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A shift toward technology-driven business models can help credit unions streamline operations, enhance member experience, and maintain competitiveness.
Equity In Lending Takes Center Stage For 2 Credit Unions
September 25, 2023
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A pilot program aims to increase access to credit for people of color by bringing together multiple lenders to share data and practices as well as explore new underwriting practices.
Callahan’s Guide To The 2023 World Series
Will it be the D-Backs or Rangers in this year's Fall Classic? Callahan's credit union data could have the answer.
Give First-Time Auto Buyers Some Credit
A new program from American 1 Credit Union doesn’t let the lack of a credit score become an unsurmountable speed bump.
Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
Have High Interest Rates Put A Dent In Housing Prices?
Surging interest rates historically have dampened homebuyer enthusiasm, but housing supply also is playing a role in today’s originations.
Consumers Give The Economy Two Thumbs Down
Increased pessimism — and credit card balances — present credit unions with the opportunity to help members improve their financial wellbeing.
Top-Line Revenue Expands At U.S. Credit Unions
Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.
Credit Unions Are Stepping Up Aid Offerings Amid Strikes
Credit unions serving sectors impacted by work stoppages are rolling out offers to assist members facing economic hardship.
3 Ways To Better Serve Hispanic Members
An inside look at how Unitus Community has built a holistic approach to service.
Challenges And Opportunities In Member Business Lending
A shift toward technology-driven business models can help credit unions streamline operations, enhance member experience, and maintain competitiveness.
Equity In Lending Takes Center Stage For 2 Credit Unions
A pilot program aims to increase access to credit for people of color by bringing together multiple lenders to share data and practices as well ...
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.