Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)
June 18, 2025
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Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Tracy Verner Is Breaking Barriers In St. Louis Finance
June 16, 2025
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The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
Is It Time To Rethink In-House Collections? Strategic Considerations For Financial Institutions.
June 16, 2025
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Rising costs, limited staffing and evolving compliance expectations are pushing leaders to reevaluate how and who should handle collections.
What Can Credit Unions Learn From Rocket Mortgage?
June 2, 2025
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The mortgage lender’s latest ad isn’t just smart marketing; it’s a challenge to credit unions to step up their storytelling game and connect with members on a deeper, more emotional level.
5 Mortgage Must-Reads That Still Move The Market
June 2, 2025
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To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
A New Mortgage Option At WSECU Spices Up The Market
June 2, 2025
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A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
What ‘Affordability’ Really Means In Today’s Housing Market
June 2, 2025
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From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ground level.
Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore
June 2, 2025
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How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
The Key To Success In 2025: Applicationless Lending
June 2, 2025
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New tools can reduce friction and improve the loan process, making life easier for borrowers and improving member loyalty.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
May 25, 2025
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Why institutions are turning to personal loans for yield and diversification.
Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement ...
Tracy Verner Is Breaking Barriers In St. Louis Finance
The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
Is It Time To Rethink In-House Collections? Strategic Considerations For Financial Institutions.
Rising costs, limited staffing and evolving compliance expectations are pushing leaders to reevaluate how and who should handle collections.
5 Mortgage Must-Reads That Still Move The Market
To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
A New Mortgage Option At WSECU Spices Up The Market
A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
What ‘Affordability’ Really Means In Today’s Housing Market
From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ...
Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore
How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
The Key To Success In 2025: Applicationless Lending
New tools can reduce friction and improve the loan process, making life easier for borrowers and improving member loyalty.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
Why institutions are turning to personal loans for yield and diversification.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
What Can Credit Unions Learn From Rocket Mortgage?