Marketing

The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!

Top Marketing Articles

When Members Talk, Listen

Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.

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4 Pillars For 2024

Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.

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Features

Member Stories. Meaningful Connections.

How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Graph Of The Week

22% Of Americans Have No Emergency Savings

The average share balance per credit union member dropped more than $200 across 2023 as high inflation weakened savings.
Features

Every Member Has A Story. Here’s How To Use Them.

Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Credit Union Industry Commentary

When Members Talk, Listen

Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.
Graph Of The Week

Finding The Gaps In Financial Inclusion

Differences in how men and women view financial inclusion contribute to a drop in global ranking for the United States.
Partner Perspectives

Meet The Finalists For The 2024 Innovation Series: Member Analytics

This year’s member analytics solutions provide inventive ways for credit unions to serve members.
Features

A Big-Picture Approach To Financial Inclusion

A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
Features

What’s In A Name: Director Of Financial Inclusion And Community Engagement

Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.

Next Steps to CDFI Recertification: Assessing How Your Credit Union Moves Forward

Watch this webinar to hear CU Strategic Planning experts talk about their next level assessment of what you’ll need to do to keep winning CDFI ...
Blogs

4 Pillars For 2024

Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
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