How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
5 Lessons For Mega Success With Microinfluencers
May 20, 2024
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Alliant Credit Union’s chief digital and marketing officer offers insights into how the Chicago-based institution has amplified its brand via online partnerships.
Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand
May 20, 2024
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SF Fire reaches younger consumers through trusted local social media personalities.
The Art Of Selling On Social Media
May 20, 2024
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Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
Help Members Make Sense Of Social Media Mayhem
May 20, 2024
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Online communities are rife with financial misinformation. Credit unions can help members — especially younger ones — sort the good intelligence from the bad.
True Sky’s Blueprint For Internal And External Change Management
May 13, 2024
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The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
All Things CDFI: Recertification, Grants and Greenhouse Gas Reduction Awards
May 6, 2024
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Watch CU Strategic Planning’s experts discuss: Recertification – what needs to be done NOW to retain your certification and how CU Strategic Planning can help you with 2023 and 2024 data. The new certification standards – how to work with them to benefit your credit union, and how the new reg impacts current CDFI awards. Greenhouse
Vantage West Works A Side HUSTL
May 6, 2024
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The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Mega Bank Skips Town, Premier America Steps In
April 29, 2024
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The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Affinity Plus Goes All The Way For A Midway Neighborhood
April 29, 2024
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The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
Hyperlocal Help In The Golden State
April 29, 2024
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After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
5 Lessons For Mega Success With Microinfluencers
Alliant Credit Union’s chief digital and marketing officer offers insights into how the Chicago-based institution has amplified its brand via online partnerships.
Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand
SF Fire reaches younger consumers through trusted local social media personalities.
The Art Of Selling On Social Media
Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
Help Members Make Sense Of Social Media Mayhem
Online communities are rife with financial misinformation. Credit unions can help members — especially younger ones — sort the good intelligence from the bad.
True Sky’s Blueprint For Internal And External Change Management
The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
All Things CDFI: Recertification, Grants and Greenhouse Gas Reduction Awards
Watch CU Strategic Planning’s experts discuss: Recertification – what needs to be done NOW to retain your certification and how CU Strategic Planning can help you ...
Vantage West Works A Side HUSTL
The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Mega Bank Skips Town, Premier America Steps In
The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Affinity Plus Goes All The Way For A Midway Neighborhood
The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
Hyperlocal Help In The Golden State
After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.