How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
4 Strategies To Increase Prepaid Card Usage And Acceptance
September 9, 2024
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An examination of common obstacles to prepaid card adoption and effective strategies for overcoming them.
Exit Interview: Hank Hubbard, One Detroit Credit Union
September 2, 2024
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The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A Path To Prosperity And Financial Wellness
August 26, 2024
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Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
3 Ways To Make Financial Education Stick
August 26, 2024
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More U.S. states are mandating financial literacy courses. Credit unions are responding with tailored approaches to equip students with essential financial skills.
Ask An Analyst: What Does The Data Say About Financial Wellness?
August 26, 2024
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Americans face challenges in retirement planning and rising debt. Credit unions can help them tackle that.
Millennials Are Driving Mortgage Growth At These Credit Unions
August 4, 2024
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Discover how Liberty FCU and Veridian Credit Union are successfully increasing mortgage portfolios with strategies tailored to Gen Z and millennials.
Langley FCU Offers Financial Refuge For Struggling Savers
July 28, 2024
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The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Geofencing Gets A Modern Makeover At Northern Credit Union
July 15, 2024
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Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Change Your Name. Blaze Your Trail.
July 15, 2024
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After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
July 15, 2024
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Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
4 Strategies To Increase Prepaid Card Usage And Acceptance
An examination of common obstacles to prepaid card adoption and effective strategies for overcoming them.
Exit Interview: Hank Hubbard, One Detroit Credit Union
The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A Path To Prosperity And Financial Wellness
Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
3 Ways To Make Financial Education Stick
More U.S. states are mandating financial literacy courses. Credit unions are responding with tailored approaches to equip students with essential financial skills.
Ask An Analyst: What Does The Data Say About Financial Wellness?
Americans face challenges in retirement planning and rising debt. Credit unions can help them tackle that.
Millennials Are Driving Mortgage Growth At These Credit Unions
Discover how Liberty FCU and Veridian Credit Union are successfully increasing mortgage portfolios with strategies tailored to Gen Z and millennials.
Langley FCU Offers Financial Refuge For Struggling Savers
The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Geofencing Gets A Modern Makeover At Northern Credit Union
Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.