How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Where Are CDFI Designations Most Prevalent?
February 26, 2024
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A look at how CDFI credit unions stack up in performance as well as geography.
Member Stories. Meaningful Connections.
February 19, 2024
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How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
22% Of Americans Have No Emergency Savings
February 19, 2024
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The average share balance per credit union member dropped more than $200 across 2023 as high inflation weakened savings.
Every Member Has A Story. Here’s How To Use Them.
February 19, 2024
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Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
When Members Talk, Listen
February 19, 2024
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Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.
Finding The Gaps In Financial Inclusion
February 12, 2024
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Differences in how men and women view financial inclusion contribute to a drop in global ranking for the United States.
Meet The Finalists For The 2024 Innovation Series: Member Analytics
February 12, 2024
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This year’s member analytics solutions provide inventive ways for credit unions to serve members.
A Big-Picture Approach To Financial Inclusion
February 12, 2024
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A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
What’s In A Name: Director Of Financial Inclusion And Community Engagement
February 12, 2024
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Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
Next Steps to CDFI Recertification: Assessing How Your Credit Union Moves Forward
January 24, 2024
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Watch this webinar to hear CU Strategic Planning experts talk about their next level assessment of what you’ll need to do to keep winning CDFI FA/TA grant dollars and understanding the steps to recertification. We will be looking at our Green/Yellow/Red 2024 assessments of CDFI recertification and what you’ll need to do to comply. Download
Where Are CDFI Designations Most Prevalent?
A look at how CDFI credit unions stack up in performance as well as geography.
Member Stories. Meaningful Connections.
How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
22% Of Americans Have No Emergency Savings
The average share balance per credit union member dropped more than $200 across 2023 as high inflation weakened savings.
Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Finding The Gaps In Financial Inclusion
Differences in how men and women view financial inclusion contribute to a drop in global ranking for the United States.
Meet The Finalists For The 2024 Innovation Series: Member Analytics
This year’s member analytics solutions provide inventive ways for credit unions to serve members.
A Big-Picture Approach To Financial Inclusion
A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
Next Steps to CDFI Recertification: Assessing How Your Credit Union Moves Forward
Watch this webinar to hear CU Strategic Planning experts talk about their next level assessment of what you’ll need to do to keep winning CDFI ...
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
When Members Talk, Listen