How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
March 8, 2023
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Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling more than $2 million.
Is It Time For Your Credit Union To Hire A Videographer?
March 7, 2023
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Credit unions across the country are creating compelling video content for members, employees, and communities.
Exit Interview: Maurice Smith, Local Government FCU
March 7, 2023
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A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
How To Help Members Stay Ahead Of Economic Headwinds
March 6, 2023
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Sixty-five percent of members report trust as the reason they chose a credit union. Now, they’ll count on their credit union for help during challenging times.
2023 Innovation Series: Innovations In Member Experience
March 2, 2023
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Watch the Innovations in Member Experience webinar today and watch the four hand-picked finalists share their awesome innovations with you.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
February 27, 2023
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While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
Is Indirect Lending Worth The Cost?
February 27, 2023
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Pumping up membership via indirect loans can be beneficial, but the strategy has its downsides.
Top 5 Reasons To Offer And Grow Private Student Loans In 2023
February 27, 2023
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With post-pandemic college enrollment on the rise and inflationary pressures impacting family finances, 2023 offers a big opportunity for credit unions in private student lending.
3 Ways To Measure For Better Marketing
February 13, 2023
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Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Meet The Finalists For The 2023 Innovation Series: Digital
February 13, 2023
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This year’s digital solutions provide inventive ways for credit unions to serve members.
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling ...
Is It Time For Your Credit Union To Hire A Videographer?
Credit unions across the country are creating compelling video content for members, employees, and communities.
Exit Interview: Maurice Smith, Local Government FCU
A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
How To Help Members Stay Ahead Of Economic Headwinds
Sixty-five percent of members report trust as the reason they chose a credit union. Now, they’ll count on their credit union for help during challenging ...
2023 Innovation Series: Innovations In Member Experience
Watch the Innovations in Member Experience webinar today and watch the four hand-picked finalists share their awesome innovations with you.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
Is Indirect Lending Worth The Cost?
Pumping up membership via indirect loans can be beneficial, but the strategy has its downsides.
Top 5 Reasons To Offer And Grow Private Student Loans In 2023
With post-pandemic college enrollment on the rise and inflationary pressures impacting family finances, 2023 offers a big opportunity for credit unions in private student lending.
3 Ways To Measure For Better Marketing
Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Meet The Finalists For The 2023 Innovation Series: Digital
This year’s digital solutions provide inventive ways for credit unions to serve members.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.