How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
PCM Goes Old School Against A New Threat
March 30, 2020
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To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering deferrals on installment loans. It’s offering plenty of modern comforts, too.
3 Ways To Help Members Conquer A Crisis
March 30, 2020
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Credit unions help members and their communities every day of the year. Some of their more innovative offers are especially relevant during a time of heightened need.
Social Media Do’s And Don’ts During COVID-19
March 20, 2020
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Even as reality changes by the day, credit unions can provide stability and support to worried members.
A Small-Town Branch Strategy For Dispersed Members
March 16, 2020
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East Idaho Credit Union calls the state’s second-largest city home but also has branches in communities with fewer than 1,000 residents, where members are known to drive 30 miles or more to conduct their financial business.
A Landmark 2019 Puts The Wrap On 10 Years Of Growth
March 9, 2020
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Mortgage lending helps drive the loan portfolio to new heights while membership engagement deepens at cooperatives over the decade following the Great Recession.
A Mobile App That Shines With 5 Stars
March 2, 2020
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Affinity Plus FCU revamped its online and mobile banking systems to give members a robust yet straightforward experience.
Member Experience Drives Digital Dealings At Bay Federal
March 2, 2020
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The California cooperative is four years into a digital evolution that relies heavily on member feedback.
How To Put A Positive Spin On Negative Online Reviews
February 27, 2020
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Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.
2020 Innovation Series: Innovations In Member Experience
February 24, 2020
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These four innovators are pushing the envelope toward new levels of technological functionality in credit union land.
Investing In Kentucky’s Financial And Physical Wellness
February 24, 2020
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Fort Knox FCU is now Abound, and it has a holistic plan to help improve health and wellness among the people it serves.
PCM Goes Old School Against A New Threat
To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering ...
3 Ways To Help Members Conquer A Crisis
Credit unions help members and their communities every day of the year. Some of their more innovative offers are especially relevant during a time of ...
Social Media Do’s And Don’ts During COVID-19
Even as reality changes by the day, credit unions can provide stability and support to worried members.
A Small-Town Branch Strategy For Dispersed Members
East Idaho Credit Union calls the state’s second-largest city home but also has branches in communities with fewer than 1,000 residents, where members are known ...
A Landmark 2019 Puts The Wrap On 10 Years Of Growth
Mortgage lending helps drive the loan portfolio to new heights while membership engagement deepens at cooperatives over the decade following the Great Recession.
A Mobile App That Shines With 5 Stars
Affinity Plus FCU revamped its online and mobile banking systems to give members a robust yet straightforward experience.
Member Experience Drives Digital Dealings At Bay Federal
The California cooperative is four years into a digital evolution that relies heavily on member feedback.
How To Put A Positive Spin On Negative Online Reviews
Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.
2020 Innovation Series: Innovations In Member Experience
These four innovators are pushing the envelope toward new levels of technological functionality in credit union land.
Investing In Kentucky’s Financial And Physical Wellness
Fort Knox FCU is now Abound, and it has a holistic plan to help improve health and wellness among the people it serves.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.