How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Brand Loyalty Doesn’t Matter To Me
July 25, 2017
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Brand loyalty is weak among millennial consumers, but a new take on the concept is taking shape.
What To Ask Before Merging And How To Build A Better Team
July 24, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Brand Camp Ensures Employees March To The Same Tune
July 24, 2017
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Listerhill’s 2016 branding campaign introduced a new mission, vision, and values that underscore the credit union’s community impact.
How High-Risk Lending Reaps Rewards
July 24, 2017
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Managing risk and building relationships helps two small credit unions lend to C-D-E-paper borrowers.
RDC, Social Media, And Credit Cards
July 17, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
It’s All ‘Neighbor’ Good At TruStone Financial
July 17, 2017
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The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.
When It Comes To Payments, I Prefer Third-Party Apps
July 13, 2017
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Millennials payment preferences, third-party payment apps, and how credit unions should capitalize off the two.
2 Real Millennials. 1 Real Mortgage. (Part 3)
July 10, 2017
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This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
Creating A Lasting Member Impact Through Powerful Digital Storytelling
July 10, 2017
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Connecting members to the credit union story makes them part of it, building brand and loyalty.
The Truth Behind Millennials And Their Relationship With Interest Rates
July 10, 2017
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The largest generation yet has only known low rates. Education and comparison tools could go a long way toward preparing them, and your credit union, for future home buying.
Brand Loyalty Doesn’t Matter To Me
Brand loyalty is weak among millennial consumers, but a new take on the concept is taking shape.
What To Ask Before Merging And How To Build A Better Team
Five can't-miss data points featured this week on CreditUnions.com.
Brand Camp Ensures Employees March To The Same Tune
Listerhill’s 2016 branding campaign introduced a new mission, vision, and values that underscore the credit union’s community impact.
How High-Risk Lending Reaps Rewards
Managing risk and building relationships helps two small credit unions lend to C-D-E-paper borrowers.
RDC, Social Media, And Credit Cards
Five can't-miss data points featured this week on CreditUnions.com.
It’s All ‘Neighbor’ Good At TruStone Financial
The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the ...
When It Comes To Payments, I Prefer Third-Party Apps
Millennials payment preferences, third-party payment apps, and how credit unions should capitalize off the two.
2 Real Millennials. 1 Real Mortgage. (Part 3)
This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
Creating A Lasting Member Impact Through Powerful Digital Storytelling
Connecting members to the credit union story makes them part of it, building brand and loyalty.
The Truth Behind Millennials And Their Relationship With Interest Rates
The largest generation yet has only known low rates. Education and comparison tools could go a long way toward preparing them, and your credit union, ...
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.