How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Consumer Sentiments & Employee Insights (2Q 2016)
October 18, 2016
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Real comments from online review sites to inform strategies, policies, and practices.
Credit Union Mortgage Market Share Is Unchanged In 2015
October 17, 2016
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A closer look at Home Mortgage Disclosure Act (HMDA) data shows credit unions hold steady and bank market share declines.
Ohio Credit Unions
October 10, 2016
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How do credit unions in the Buckeye State stack up against regional peers?
Branches, Call Centers, And Underserved Markets
October 3, 2016
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Five can’t-miss data points featured this week on CreditUnions.com.
How To Better Serve Younger Members
September 29, 2016
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Takeaways from Empower U 2016, as well as how one credit union lowered its average member age.
Another Reason Credit Unions Aren’t Wells Fargo
September 29, 2016
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Student lending predatory practices at big banks highlight the credit union difference.
Texas Credit Unions
September 26, 2016
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How do financial cooperatives in the Lone Star State stack up against other credit unions?
Does Technology Matter To Small Credit Unions?
September 26, 2016
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Five graphs show how technology offers a competitive advantage.
Kate Lee On Leadership
September 26, 2016
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The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
September 26, 2016
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A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Consumer Sentiments & Employee Insights (2Q 2016)
Real comments from online review sites to inform strategies, policies, and practices.
Credit Union Mortgage Market Share Is Unchanged In 2015
A closer look at Home Mortgage Disclosure Act (HMDA) data shows credit unions hold steady and bank market share declines.
Ohio Credit Unions
How do credit unions in the Buckeye State stack up against regional peers?
Branches, Call Centers, And Underserved Markets
Five can't-miss data points featured this week on CreditUnions.com.
How To Better Serve Younger Members
Takeaways from Empower U 2016, as well as how one credit union lowered its average member age.
Another Reason Credit Unions Aren’t Wells Fargo
Student lending predatory practices at big banks highlight the credit union difference.
Texas Credit Unions
How do financial cooperatives in the Lone Star State stack up against other credit unions?
Does Technology Matter To Small Credit Unions?
Five graphs show how technology offers a competitive advantage.
Kate Lee On Leadership
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Browse Topics
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.