How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How To Serve Members With Sub-600 Credit Scores
September 26, 2016
No Comments
A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
September 26, 2016
No Comments
A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
An Outpost Or The New Front Line?
September 14, 2016
No Comments
Listerhill Credit Union sees opportunity for loan and membership growth in Tennessee. But expanding from its single, merger-acquired location to a broader, contiguous footprint is a difficult play.
Why Venmo Asks The Peer-To-Peer Marketplace To Pony Up
September 14, 2016
No Comments
The millennial-loved payments app turns to traditional advertising for the first time.
Member Service, Non-Interest Income, And SEG Strategies
September 6, 2016
No Comments
Five data points from this week on CreditUnions.com.
How This Small, Single-Sponsor Credit Union Hangs Tough
September 6, 2016
No Comments
Simplot Employees Credit Union uses new tools to stay old school with a single branch and sponsor.
3 Graphs That Show Second Quarter Member Service Success
September 4, 2016
No Comments
Credit unions are serving members better than ever before, and these three graphs show just how much ground the cooperative industry has gained.
Why Nusenda Partners With Local Organizations To Vet Small-Dollar Loans
August 29, 2016
No Comments
The New Mexico credit union puts community capital and cooperative principles to work.
Member Relationships By The Number (1Q 2016)
August 29, 2016
No Comments
Penetration metrics are up across all major product types, with share draft penetration topping 50%.
3 Takeaways From Trendwatch 2Q 2016
August 23, 2016
No Comments
Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned from an interest rate risk perspective.
How To Serve Members With Sub-600 Credit Scores
A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
An Outpost Or The New Front Line?
Listerhill Credit Union sees opportunity for loan and membership growth in Tennessee. But expanding from its single, merger-acquired location to a broader, contiguous footprint is ...
Why Venmo Asks The Peer-To-Peer Marketplace To Pony Up
The millennial-loved payments app turns to traditional advertising for the first time.
Member Service, Non-Interest Income, And SEG Strategies
Five data points from this week on CreditUnions.com.
How This Small, Single-Sponsor Credit Union Hangs Tough
Simplot Employees Credit Union uses new tools to stay old school with a single branch and sponsor.
3 Graphs That Show Second Quarter Member Service Success
Credit unions are serving members better than ever before, and these three graphs show just how much ground the cooperative industry has gained.
Why Nusenda Partners With Local Organizations To Vet Small-Dollar Loans
The New Mexico credit union puts community capital and cooperative principles to work.
Member Relationships By The Number (1Q 2016)
Penetration metrics are up across all major product types, with share draft penetration topping 50%.
3 Takeaways From Trendwatch 2Q 2016
Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.