Member Experience

Activating Growth: How Seamless Digital Account Opening Unlocks Younger Demographics, Member Engagement, and Operational Efficiency

Community Financial Credit Union, a $1.5B institution with over 83,000 members across Michigan, is on a mission to uplift its community, reach younger demographics, and deepen member relationships.   By modernizing its digital account opening experience with MANTL, Community Financial doubled its approval rate, eliminated fraud in the onboarding process, and created a frictionless member

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Partner Perspectives

4 Ways to Make Your Digital Experience Work Harder for Members

Digital experiences must be a direct reflection of the care and service credit unions are known for. Here’s where to start.
Blogs

What ‘Affordability’ Really Means In Today’s Housing Market

From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ...

Futureproof Your Credit Union: Transform Your Membership

Join JR Pierman as he demonstrates how ASAPP Financial Technology can create seamless, personalized experiences across all touchpoints through advanced omnichannel solutions.
Features

What’s In A Name: Chief Delivery Officer

Need to optimize service delivery and member experience across branches and digital services? Maybe it’s time for a chief delivery officer.

Activating Growth: How Seamless Digital Account Opening Unlocks Younger Demographics, Member Engagement, and Operational Efficiency

Community Financial Credit Union, a $1.5B institution with over 83,000 members across Michigan, is on a mission to uplift its community, reach younger demographics, and ...
Partner Perspectives

Basic Checking Gets A Competitive Upgrade

Boost loyalty with lifestyle checking accounts that offer perks like telehealth, ID protection, and travel discounts.
Blogs

All Eyes On MX

CreditUnions.com is all about MX this week.
Features

Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team

A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Features

Better Member Experience? There’s A Class For That.

First Financial of Maryland is cultivating cross-functional leadership and breaking down silos through a hands-on experience designed to spark inspiration and unify culture around the ...
Partner Perspectives

3 Ways Data Is Transforming The Credit Union Member Experience

Data analytics help credit unions identify and serve unmet credit needs that result in enhanced member satisfaction and loyalty.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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