Members

Tell Your Friends about Travis

Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.

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Service with a Smile

Superior experiences don’t start when members walk through the door; they start when employees commit to WOW service.

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Features

Weaving into the Fabric of a FOM: Interview with Maurice Smith

Local Government FCU is using creative means for making itself an integral part of its FOM, local government and their employees in North Carolina.
Features

Persevering through Economic Adversity and Natural Disasters

Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a “500 year” flood. But through these difficulties, ...
Features

Tell Your Friends about Travis

Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.
Features

An Innovative Approach to Measuring Member Satisfaction

The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on ...
Features

Marketing the Reverse Mortgage— A Retirement Option

Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members ...
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The Year Of Living Dangerously

Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
Features

Service with a Smile

Superior experiences don’t start when members walk through the door; they start when employees commit to WOW service.
Features

A Strategy To Wind Down Abandoned Accounts

Belvoir Federal Credit Union’s tech specialists have developed an automated escheatment system to swiftly clean up old accounts.
Features

Find Your Niche! Why Member Segmentation Strategies Are Critical.

How credit unions today are creating more profitable members through segmentation strategies.
Features

Loan From the Front

Member-facing staff at one Virginia credit union helps the institution reach its maximum lending potential.

Exit Interview: Deb Vollmer

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

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