Michigan

How To Build A BI Team That Drives Results

Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data

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Features

Best Of Human Resources 2018

Nine of the most popular HR articles and blogs run on CreditUnions.com in 2018.
Features

The Marketing Mailer For Mobile Wallets

How a piece of physical collateral educated members on the benefits of digital wallets and increased card usage at the same time.
Callahan Collections

International Credit Union Day 2018 Giveback: American 1

On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union ...
Industry Insights

Which Credit Union In Every State Returns The Most Value To Members?

An interactive graphic by Callahan & Associates highlights ROM leaders by state. Who's tops in your state?
Callahan Collections

How To Build A BI Team That Drives Results

Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted ...
Features

The Roots Of Financial Freedom

Three in-school branches at area high schools help student staffers develop real-world skills and foster financial knowledge.
Features

How To Communicate During A Digital Conversion

When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.
Features

3 Stories Of Bank Acquisition

As more credit unions opt to expand their operations via bank acquisitions, best practices and solid advice emerge.
Features

4 Secrets Of A Mortgage Leader

Lake Michigan Credit Union partners with other lenders and an HGTV star to take the top spot in regional market share.
Features

A Pop-Up Branch Serves As A Concept Testing Ground

New ideas like a feedback wall, location-specific specials, and iPads loaded with financial literacy apps for youth highlight MSUFCU’s pop-up experiment.
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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