Member Momentum Is At A Crossroads
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
How Shoreline and Atomic credit unions align staff efforts with organizational goals to boost the bottom line and enhance member value.
Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement metrics?
Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial situation.
Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive article.
Vehicles are selling, but credit unions must consider the risks of financing less reliable used cars at all-time-high prices.
Inflation and international trade sanctions cast shadows over member spending behavior in the near future.
The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?

When the postseason heats up, Callanan lets credit union balance sheets take a swing at the 2025 fall classic.

The Wisconsin credit union shares how small shops can do big things to thwart time-tested and changing threats.

Upcoming legislative changes position credit union student lending to meet soaring demand.

Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.

Credit unions nationwide view State National as a partner committed to protecting institutions, members, and missions.

Credit union mergers are poised to grow year-over-year for the first time in four years. The aggregate assets of merged institutions is projected to reach $11.6 billion.

A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.

Members want more than fast approvals; they want peace of mind. Credit unions can deliver both through integrated payment protection solutions.

The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every day.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.