Penetration

Features

Incentives That Power Performance And Improve Outcomes

How Shoreline and Atomic credit unions align staff efforts with organizational goals to boost the bottom line and enhance member value.
Graph Of The Week

Share Draft And Auto Loan Penetration Jump Substantially

Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Blogs

Member Dividends Reach 14-Year High

Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement ...
Blogs

Credit Card Spending Rebounds. Penetration Holds Steady.

Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Blogs

Dividends Per Member Are On The Rise. So Are Member Relationships.

First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial ...
Features

Industry Performance: Auto (4Q21)

Vehicles are selling, but credit unions must consider the risks of financing less reliable used cars at all-time-high prices.
Features

Industry Performance: Member Relationships (4Q21)

Inflation and international trade sanctions cast shadows over member spending behavior in the near future.
Industry Insights

Callahan’s Guide To The 2022 Final Four

The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?
Features

12 Ratios Every Marketing Manager Should Know (Part 4)

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Features

15 Ratios Every Board Member Should Know (Part 1)

12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and ...
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