Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.
Since its launch in 2010, the credit union’s Summer Youth Employment Program has helped young members earn an income, save money, and build financial wellness.
The Rhode Island cooperative splits its focus between members who live within five miles of its lone branch and those with a loan-only relationship.
Member engagement is on the rise as credit unions build on post-recession membership surge.
As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.
New takes on service delivery at U.S. credit unions increase operational efficiencies and attract new members.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Maine credit unions reported strong loan growth in the third quarter of 2018. Member relationships in the state strengthened as credit unions reported growth in both average share and loan balances.
The movement’s membership base is growing. How are credit unions responding?
Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial first responders.
As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.
From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
Credit unions have the power to change lives — and they shouldn’t be afraid to use it.
Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
Financial wellness, AI, and a fresh coat of paint are all making a major impact for credit unions and banks across the country.
A survey of industry leaders shows what tipped the scales when selecting their most recent core provider — the answers extend way beyond the price tag.
A who’s who and what’s up among providers for the credit union industry’s most critical piece of technology.
Industry leaders share their core conversion stories to credit union-only vendors, citing cost, efficiency, and support as key factors for the switch.