3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Every Member Has A Story. Here’s How To Use Them.
February 19, 2024
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Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Meet The Finalists For The 2024 Innovation Series: Member Analytics
February 12, 2024
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This year’s member analytics solutions provide inventive ways for credit unions to serve members.
First Harvest Takes Charge Of Member Experience
January 29, 2024
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The credit union jettisoned an outsourcing arrangement and hired more than 20 call center employees to unify retail and direct banking under a single member experience.
Get Inspired: How 4 Different Branch Experiences Support High-Touch Service
January 15, 2024
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Retail leaders share photos and insights from their latest branch designs.
Does Service Suffer With A Smaller Branch Footprint?
January 15, 2024
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A side-by-side look at the nationwide branch footprints of credit unions versus banks.
Jimmy Lovelace On Leadership
January 15, 2024
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The chief experience officer helps Community First realize the benefits of humanizing the sales and service processes.
Best Of 2023: Building Vibrant Communities
December 26, 2023
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No matter how a credit union defines its community, strengthening that common bond is a major role for credit unions.
PSECU Moves MX Up The Org Chart
November 20, 2023
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With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
Digital Issuance: Enhancing Experiences And Recovering Revenue
November 13, 2023
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Credit unions can make themselves top of wallet by meeting member demand for convenience and speed.
The Rise Of The Member Experience Analyst
November 6, 2023
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At Langley FCU, a designated role monitors member feedback and works across the organization to ensure the credit union meets expectations.
Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Meet The Finalists For The 2024 Innovation Series: Member Analytics
This year’s member analytics solutions provide inventive ways for credit unions to serve members.
First Harvest Takes Charge Of Member Experience
The credit union jettisoned an outsourcing arrangement and hired more than 20 call center employees to unify retail and direct banking under a single member ...
Get Inspired: How 4 Different Branch Experiences Support High-Touch Service
Retail leaders share photos and insights from their latest branch designs.
Does Service Suffer With A Smaller Branch Footprint?
A side-by-side look at the nationwide branch footprints of credit unions versus banks.
Jimmy Lovelace On Leadership
The chief experience officer helps Community First realize the benefits of humanizing the sales and service processes.
Best Of 2023: Building Vibrant Communities
No matter how a credit union defines its community, strengthening that common bond is a major role for credit unions.
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
Digital Issuance: Enhancing Experiences And Recovering Revenue
Credit unions can make themselves top of wallet by meeting member demand for convenience and speed.
The Rise Of The Member Experience Analyst
At Langley FCU, a designated role monitors member feedback and works across the organization to ensure the credit union meets expectations.
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.