Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
A Flint Branch, Loan Participations, And 2018 Mergers
June 10, 2019
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Five can’t-miss data points this week on CreditUnions.com.
How ELGA Went All In On Downtown Flint
June 10, 2019
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It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
Best Of May 2019
June 3, 2019
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Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Education, MX, And Strategic Planning
May 13, 2019
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Five can’t-miss data points this week on CreditUnions.com.
How A New Member Experience Revived An Old Online Application
May 13, 2019
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MSUFCU journey mapped its eight-year-old online loan application process to identify, and address, pain points.
5 Ways To Say ‘No’ And Still Provide A Superior Member Experience
May 7, 2019
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Nobody likes to hear “no,” especially when it comes to money, but credit union lenders are delivering the news and working with members to get to “yes.”
6 Ways To Build A Better Onboarding Program
May 7, 2019
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The first few days of membership can make or break the entire member experience. Follow these steps to provide lasting value that fosters a long-term relationship.
Let The Robots Automate. Let The Humans Serve.
May 6, 2019
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How a New Jersey credit union uses new tools to automate old jobs and free up staff to serve members better.
Credit Unions Expand Their Electronic Footprint And The Cooperative Reach
May 6, 2019
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How many credit unions offer a convenient and valuable experience that doesn’t require stepping foot into a physical branch?
The Member Experience Questions
May 6, 2019
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Five can’t-miss data points this week on CreditUnions.com.
A Flint Branch, Loan Participations, And 2018 Mergers
Five can't-miss data points this week on CreditUnions.com.
How ELGA Went All In On Downtown Flint
It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
Best Of May 2019
Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Education, MX, And Strategic Planning
Five can't-miss data points this week on CreditUnions.com.
How A New Member Experience Revived An Old Online Application
MSUFCU journey mapped its eight-year-old online loan application process to identify, and address, pain points.
5 Ways To Say ‘No’ And Still Provide A Superior Member Experience
Nobody likes to hear “no,” especially when it comes to money, but credit union lenders are delivering the news and working with members to get ...
6 Ways To Build A Better Onboarding Program
The first few days of membership can make or break the entire member experience. Follow these steps to provide lasting value that fosters a long-term ...
Let The Robots Automate. Let The Humans Serve.
How a New Jersey credit union uses new tools to automate old jobs and free up staff to serve members better.
Credit Unions Expand Their Electronic Footprint And The Cooperative Reach
How many credit unions offer a convenient and valuable experience that doesn't require stepping foot into a physical branch?
The Member Experience Questions
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
How A Florida Credit Union Rebuilt Retention After The Great Resignation
Marc Rapport
Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
What’s In A Name: Chief Efficiency Officer
Savana Morie
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.
How SWBC’s Contact Center Solutions Help Financial Institutions Stay Connected
Callahan & Associates
Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
Amanda Garabedian On Leadership
Savana Morie
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.
2026 Begins With Market Sentiment Similar To 2025
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.