Member Stories. Meaningful Connections.
How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
The average share balance per credit union member dropped more than $200 across 2023 as high inflation weakened savings.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.
Differences in how men and women view financial inclusion contribute to a drop in global ranking for the United States.
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
An inclusive approach to home loans at Honor Credit Union helps the cooperative confront inequality across Michigan.
Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
Daniel Garcia works across his credit union — and his community — to ensure True Sky FCU has the products, services, and relationships it needs to serve all members in its diverse market.
Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.
When Members Talk, Listen