Targeted Strategies: 6 Ways To Successfully Segment
Maximize credit union marketing efforts by using these smart segmentation tips.
Maximize credit union marketing efforts by using these smart segmentation tips.
The credit union movement presents its fair share of challenges in crafting marketing messages that resonate. This three-article series is here to help.
The keynote speaker at CULytics uses a personal ancedote to underscore how the future of digital banking isn’t just here, it’s behind him.
Credit unions face enough perceptual barriers to growing membership. Returned mail fees and census tracts don’t need to be among them.
The credit union movement needs to tell its small stories, the ones that bankers can’t tell.
Five can’t-miss data points this week on CreditUnions.com.
In a changing economic environment, balance sheet management is top-of-mind with credit union executives.
Texas Trust’s Spirit Debit Rewards program has contributed $1.5 million to local schools in seven years.
The credit union industry’s impressive growth in 2017 sets the tone for a remarkable 2018.
United Nations Federal Credit Union offers employees 78.6% higher compensation than the industry average.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.

Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.

Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.

Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.

A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.

Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.

MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Who Will Be Our Mr. Rogers?