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What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

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Partner Perspectives

Simplify Credit Card Issuing For Sustainable Growth

How can credit unions stay true to their mission while evolving to meet modern needs?
Industry Insights

Will Ultra-Low Interest Rates Improve Housing Affordability?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit ...
Graph Of The Week

The Affordable Housing Crisis Goes Beyond Single-Family Homes

The cost of manufactured homes has increased even faster than that of traditional houses. That can affect members’ ability to qualify for and repay those ...
Features

How APL FCU Builds A Board Succession Pipeline

Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.
Features

How 2 Credit Unions Reduce Recidivism 1 Class At A Time

Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.
Partner Perspectives

How Super-Prime Borrowers Strengthen Both Margin And Membership

Double‑digit net returns meet reliable credit performance when credit unions build a pipeline of high‑value members primed for deposits and engagement.
Features

A New Leadership Team Focuses On Organic Growth At Verve

After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.
Features

Georgia United Turns The Tide On Membership Growth

After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.
Features

How A Florida Credit Union Rebuilt Retention After The Great Resignation

Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
Features

What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line ...

The American Budget Squeeze

The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.

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