5 Takeaways From Trendwatch 1Q 2023
A preview of the economic and performance trends that shaped the credit union industry during the first quarter, and how that could impact the months to come.
A preview of the economic and performance trends that shaped the credit union industry during the first quarter, and how that could impact the months to come.
Annual share growth has slowed for seven straight quarters, mirroring the decline in the personal savings rate.
The increase comes as credit union hiring has not kept pace with membership growth.
Federally chartered credit unions originated more than $226 million in PALs last year, smashing the record set in 2019.
Hiring slowed during the pandemic, but credit union employee growth beat the national average.
Tax refunds typically underpin share growth in the first quarter; this year, these deposits are especially welcome.
After dominating headlines following the collapse of Silicon Valley Bank, here’s a look at how uninsured shares are divided by asset class at credit unions.
More consumers are entering the mainstream banking system, but more than a quarter of loan applicants say they aren’t getting the funds they need.
Line of credit usage increased just as the Federal Reserve began to hike interest rates, increasing the cost of borrowing for credit unions across the country.
Loan balances were up 20% year-over-year, surpassing the previous industry record.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.

Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.

Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.