5 Graphs That Explain Loan Demand
From sky-high housing prices to increased credit card spending and beyond, these are the prime factors influencing today’s lending landscape.
From sky-high housing prices to increased credit card spending and beyond, these are the prime factors influencing today’s lending landscape.
With deposits per branch up 50% in the past five years, many credit unions are redeploying staff to provide more holistic offerings such as financial counseling.
The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
Marketing spend is up since the onset of COVID-19, but fewer institutions are pursuing new identities, choosing instead to embrace familiarity.
Partnerships with emerging tech firms could benefit the bottom line for credit unions in the years ahead.
Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Revenue per member has soared despite an industrywide slowdown in membership growth.
Census data shows credit unions have a lot of work in front of them to make housing affordable for members.
Online communities are rife with financial misinformation. Credit unions can help members — especially younger ones — sort the good intelligence from the bad.
Asset quality, liquidity, and revenue are all on the minds of credit union leaders. Here’s what the data has to say about that and more.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.