Industry Snapshot: Credit Union Fields Of Membership
Multiple common bond and community charters comprise the majority of the industry, but niche fields of membership boast some of the largest institutions.
Multiple common bond and community charters comprise the majority of the industry, but niche fields of membership boast some of the largest institutions.
When it comes to AI and ChatGPT, the intelligence might be artificial but the fraud is real.
A new YouGov study indicates only one-third of consumers expect to have enough money saved for retirement by age 65, and virtually no one is confident about their plans once they stop working.
Cooperatives are expanding branch networks as banks of all sizes pull back from brick-and-mortar.
A March 2024 study determined Buy Now, Pay Later tools are among the top features consumers want from their payments options.
Credit unions build stronger communities every day. It’s time to share those success stories with the world.
With membership growth outpacing employee growth, member service representatives today are serving more members than they did five years ago.
Whether a credit union selects a federal or state charter depends heavily on that institution’s regulatory needs and expansion goals.
From sky-high housing prices to increased credit card spending and beyond, these are the prime factors influencing today’s lending landscape.
With deposits per branch up 50% in the past five years, many credit unions are redeploying staff to provide more holistic offerings such as financial counseling.

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.

More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.

Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.

Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.

As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.