5 Takeaways From Trendwatch 1Q 2025
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
After adjusting to a new normal following a slew of rate increases, repricing opportunities could be on the horizon.
Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of funds.
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
Line of credit usage increased just as the Federal Reserve began to hike interest rates, increasing the cost of borrowing for credit unions across the country.
Dive into the performance trends that shaped the final quarter of the year, and learn how those metrics could impact the months ahead.
Cash and investments at credit unions was down at year-end 2018 as credit unions reallocated funds to fulfill loan demand.
The federal funds rate increased four times in 2018. Test your knowledge on the role these rate hikes play in credit union loan and deposit pricing.

Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.

AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.

The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.

NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.

Choosing the right credit union core technology provider helps members, employees, and the credit union thrive.