3 Takeaways From Trendwatch 3Q 2021
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
Service trumps rates at Ascend FCU, where an integrated approach aims to maximize engagement and loyalty.
Credit unions and their members adapted to a new normal. See where opportunities like for the industry in 2021.
Credit unions report a continued influx in shares as members seek the safety of deposit accounts.
Several new rules are coming in the year ahead, particularly in the area of authorization requirements.
Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.
How Dupaco’s individual development account and broader network of support helps those in need build a solid financial foundation.
From direct deposits to direct outreach, analysts are greasing the gears of member service as they spin like never before.
Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
The North Carolina cooperative generates strong deposits to fuel a humming lending machine.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.