3 Takeaways From Trendwatch 3Q 2021
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
Service trumps rates at Ascend FCU, where an integrated approach aims to maximize engagement and loyalty.
Credit unions and their members adapted to a new normal. See where opportunities like for the industry in 2021.
Credit unions report a continued influx in shares as members seek the safety of deposit accounts.
Several new rules are coming in the year ahead, particularly in the area of authorization requirements.
Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.
How Dupaco’s individual development account and broader network of support helps those in need build a solid financial foundation.
From direct deposits to direct outreach, analysts are greasing the gears of member service as they spin like never before.
Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
The North Carolina cooperative generates strong deposits to fuel a humming lending machine.

The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.

More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.

Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.

Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.