What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
The New Retirement Reality Reveals Startling Facts
July 28, 2025
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A 2025 BlackRock survey presents a snapshot of retirement readiness and shows Americans are saving, struggling, and still working.
Growing Your Loan Portfolio in an Uncertain Rate Environment
July 23, 2025
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Join us for an insightful webinar designed specifically for credit union leaders. Uncertainty around loan rates continues to create a dynamic lending environment but the competition for loan opportunities is beginning to heat up. The majority of consumers would prefer to take out a loan with their primary credit union, but the importance of low
A Strong Month For Credit-Risky Assets. Higher Levels Of Anxiety In Manufacturing.
July 21, 2025
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Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Build Resilience, Not Road Maps: 5 Strategic Planning Priorities For 2026 And Beyond
July 14, 2025
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From employee engagement to community impact and beyond, these are the initiatives credit unions must focus on to stay aligned and prepared for the challenges ahead.
Service Credit Union Launches CUSO For Fintech Investments
July 7, 2025
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The New Hampshire cooperative recently launched Service Ventures, an independent investment arm that aims to work with startups that share a commitment to operational efficiency and member experience.
Best Of 2025 (So Far): Supporting Member Financial Wellbeing
June 30, 2025
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From access to education and beyond, credit unions are putting members first in a way that’s not just about banking – it’s about financial empowerment.
The Power of the Consumer in Today’s Environment
June 25, 2025
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Come learn from Ari Schlusselberg and Rich Kao, two experts in banking and credit, as they explore how credit unions can add yield without taking on too much risk.
3 Ways The Balance Sheet Is Adjusting To New Borrowing Habits
June 23, 2025
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Consumers are adjusting their financing habits to the new economy, and as economic realities shift, members are rethinking how — and where — they access credit.
Macroeconomics: First Quarter Trends Or Headwinds?
June 23, 2025
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Six data points showcase key dynamics shaping the U.S. economy that could direct credit union decision-making in the year to come.
Credit Union Asset Quality In 1Q 2025
June 23, 2025
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Delinquency and charge-offs have largely plateaued from last year. Encouragingly, many products improved compared to the previous quarter.
The New Retirement Reality Reveals Startling Facts
A 2025 BlackRock survey presents a snapshot of retirement readiness and shows Americans are saving, struggling, and still working.
Growing Your Loan Portfolio in an Uncertain Rate Environment
Join us for an insightful webinar designed specifically for credit union leaders. Uncertainty around loan rates continues to create a dynamic lending environment but the ...
Build Resilience, Not Road Maps: 5 Strategic Planning Priorities For 2026 And Beyond
From employee engagement to community impact and beyond, these are the initiatives credit unions must focus on to stay aligned and prepared for the challenges ...
Service Credit Union Launches CUSO For Fintech Investments
The New Hampshire cooperative recently launched Service Ventures, an independent investment arm that aims to work with startups that share a commitment to operational efficiency ...
Best Of 2025 (So Far): Supporting Member Financial Wellbeing
From access to education and beyond, credit unions are putting members first in a way that’s not just about banking – it’s about financial empowerment. ...
The Power of the Consumer in Today’s Environment
Come learn from Ari Schlusselberg and Rich Kao, two experts in banking and credit, as they explore how credit unions can add yield without taking on ...
3 Ways The Balance Sheet Is Adjusting To New Borrowing Habits
Consumers are adjusting their financing habits to the new economy, and as economic realities shift, members are rethinking how — and where — they access ...
Macroeconomics: First Quarter Trends Or Headwinds?
Six data points showcase key dynamics shaping the U.S. economy that could direct credit union decision-making in the year to come.
Credit Union Asset Quality In 1Q 2025
Delinquency and charge-offs have largely plateaued from last year. Encouragingly, many products improved compared to the previous quarter.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
A Strong Month For Credit-Risky Assets. Higher Levels Of Anxiety In Manufacturing.