What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Equity Investment Is A Big Idea For 2016
January 4, 2016
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Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.
The Collector’s 3-Step Guide To Resolving Delinquent Accounts
December 7, 2015
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Here are some time-tested ways to research, communicate, and “close the sale” that works for the debtor and the credit union.
A Return To Normal
December 3, 2015
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After the big jump in October payrolls, a more normal gain is expected.
Banking’s Not Getting “Uberized” But Analytics Do Matter
November 30, 2015
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Credit unions should get together to tackle data, overcome challenges, and compete.
Credit Unions Lend More Than $1 Billion A Day So Far In 2015
November 23, 2015
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States all across the nation posted significant year-to-date growth in mortgage originations when compared to the same time frame last year.
4 Things To Know About Auto Lending In Third Quarter 2015
November 19, 2015
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Auto lending is the power behind this quarters never-before-seen lending activity. Here’s why.
Double Or Nothing
November 19, 2015
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Movement in the excess reserve rate could mean a major increase in income.
Highlights From Third Quarter 2015 Industry Performance
November 18, 2015
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Learn by how much the industry has increased its asset base, loans, shares, member relationships, and more.
3 Takeaways From Trendwatch 3Q 2015
November 18, 2015
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Third quarter performance data showcases credit union successes in lending and shares.
For Some, Efficiency Starts With Investing In-House
November 16, 2015
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Maroon Financial Credit Union lowered its efficiency ratio by generating more revenue from an expanded mortgage origination campaign.
The Collector’s 3-Step Guide To Resolving Delinquent Accounts
Here are some time-tested ways to research, communicate, and “close the sale” that works for the debtor and the credit union.
A Return To Normal
After the big jump in October payrolls, a more normal gain is expected.
Banking’s Not Getting “Uberized” But Analytics Do Matter
Credit unions should get together to tackle data, overcome challenges, and compete.
Credit Unions Lend More Than $1 Billion A Day So Far In 2015
States all across the nation posted significant year-to-date growth in mortgage originations when compared to the same time frame last year.
4 Things To Know About Auto Lending In Third Quarter 2015
Auto lending is the power behind this quarters never-before-seen lending activity. Here's why.
Double Or Nothing
Movement in the excess reserve rate could mean a major increase in income.
Highlights From Third Quarter 2015 Industry Performance
Learn by how much the industry has increased its asset base, loans, shares, member relationships, and more.
3 Takeaways From Trendwatch 3Q 2015
Third quarter performance data showcases credit union successes in lending and shares.
For Some, Efficiency Starts With Investing In-House
Maroon Financial Credit Union lowered its efficiency ratio by generating more revenue from an expanded mortgage origination campaign.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Equity Investment Is A Big Idea For 2016