What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Reasons Saving Money Is Difficult For Low-Income Americans
January 5, 2025
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Credit unions offer products and services to meet the distinct needs of low-income Americans; unfortunately, many people who need this assistance the most simply can’t or won’t access it.
Is Business Checking Underrated?
January 5, 2025
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From one coast to another, credit union leaders discuss the growth of business checking at their institutions.
The Year Behind And A Look Ahead
January 1, 2025
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Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making in the year to come.
Best Of 2024: Fostering Financially Strong Credit Unions
December 23, 2024
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A look back at how credit unions navigated 2024’s financial complexities to strengthen their balance sheets and build a resilient foundation for the future.
Best Of 2024: Supporting Member Financial Wellbeing
December 23, 2024
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A look back at how credit unions championed member financial wellbeing in 2024 with innovative products and services that meet members where they are and help them thrive.
Everything Is More Expensive For Everyone
December 15, 2024
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With the Fed poised to continue cutting interest rates, the near-term outlook for the credit union earnings model is much more promising.
Balance Sheet Flexibility Is Top Of Mind For Credit Unions
December 15, 2024
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After adjusting to a new normal following a slew of rate increases, repricing opportunities could be on the horizon.
Quarterly Market Snapshot And Two-Year Financial Statement (4Q 2024)
December 15, 2024
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Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Asset Quality Is Worsening. Is There Light On The Horizon?
December 15, 2024
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Higher interest rates have forced members to pick and choose which debts to repay and which to postpone, which doesn’t fare well for revolving products.
Quarterly Market Snapshot And Two-Year Financial Statement (3Q 2024)
December 15, 2024
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The latest quarterly performance metrics from across the credit union industry, including loan growth, income and expenses, and more.
3 Reasons Saving Money Is Difficult For Low-Income Americans
Credit unions offer products and services to meet the distinct needs of low-income Americans; unfortunately, many people who need this assistance the most simply can’t ...
Is Business Checking Underrated?
From one coast to another, credit union leaders discuss the growth of business checking at their institutions.
The Year Behind And A Look Ahead
Six data points showcase what's happening in the U.S. economy that could direct credit union decision-making in the year to come.
Best Of 2024: Fostering Financially Strong Credit Unions
A look back at how credit unions navigated 2024’s financial complexities to strengthen their balance sheets and build a resilient foundation for the future.
Best Of 2024: Supporting Member Financial Wellbeing
A look back at how credit unions championed member financial wellbeing in 2024 with innovative products and services that meet members where they are and ...
Everything Is More Expensive For Everyone
With the Fed poised to continue cutting interest rates, the near-term outlook for the credit union earnings model is much more promising.
Balance Sheet Flexibility Is Top Of Mind For Credit Unions
After adjusting to a new normal following a slew of rate increases, repricing opportunities could be on the horizon.
Quarterly Market Snapshot And Two-Year Financial Statement (4Q 2024)
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement ...
Asset Quality Is Worsening. Is There Light On The Horizon?
Higher interest rates have forced members to pick and choose which debts to repay and which to postpone, which doesn't fare well for revolving products.
Quarterly Market Snapshot And Two-Year Financial Statement (3Q 2024)
The latest quarterly performance metrics from across the credit union industry, including loan growth, income and expenses, and more.
Browse Topics
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.