What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Ways Credit Unions Can Compete With Banks Without Cutting Into Margins
April 22, 2024
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The playing field isn’t always even, but credit unions can attract new members, increase deposit volume, and remain viable without sacrificing ethics, standards, or community commitment.
NCUA’s 2024 Supervisory Priorities
April 19, 2024
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During this insightful session, Callahan’s industry analytics experts will break down three key focus areas for credit union leaders: liquidity, credit, and interest rate risk.
Fed Leaders Hope To Avoid Repeating The Mistakes Of The 1970s
April 9, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
For Good Governance, Make The Board Aware Of Liquidity Risk
March 25, 2024
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Credit unions are turning toward the Federal Reserve’s Bank Term Funding Program to mitigate liquidity pressure.
Interest Margins Are Up. ROA Is Not.
March 11, 2024
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Rising interest rates helped credit unions boost margins in 2023; however, increased provisions ate into ROA.
Looking For Deeper Insights? Consider The Median.
March 11, 2024
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The performance of the industry’s largest credit unions can skew averages; considering median data in performance analysis uncovers different insights.
Americans Are Less Financially Confident Than 5 Years Ago
March 11, 2024
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Despite building savings during the pandemic, less than half of Americans feel comfortable with their level of emergency savings today. Even that comfort is not evenly distributed.
Share Growth Changes Reflect Member Appetite For Higher Yields
March 11, 2024
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Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
High Rates + Costly Assets = Slow Lending
March 11, 2024
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Following years of elevated output, lending returned to historic norms in 2023.
Markets Pare Back Pivot Expectations
March 7, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3 Ways Credit Unions Can Compete With Banks Without Cutting Into Margins
The playing field isn’t always even, but credit unions can attract new members, increase deposit volume, and remain viable without sacrificing ethics, standards, or community ...
NCUA’s 2024 Supervisory Priorities
During this insightful session, Callahan’s industry analytics experts will break down three key focus areas for credit union leaders: liquidity, credit, and interest rate risk.
For Good Governance, Make The Board Aware Of Liquidity Risk
Credit unions are turning toward the Federal Reserve’s Bank Term Funding Program to mitigate liquidity pressure.
Interest Margins Are Up. ROA Is Not.
Rising interest rates helped credit unions boost margins in 2023; however, increased provisions ate into ROA.
Looking For Deeper Insights? Consider The Median.
The performance of the industry’s largest credit unions can skew averages; considering median data in performance analysis uncovers different insights.
Americans Are Less Financially Confident Than 5 Years Ago
Despite building savings during the pandemic, less than half of Americans feel comfortable with their level of emergency savings today. Even that comfort is not ...
Share Growth Changes Reflect Member Appetite For Higher Yields
Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
High Rates + Costly Assets = Slow Lending
Following years of elevated output, lending returned to historic norms in 2023.
Markets Pare Back Pivot Expectations
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Fed Leaders Hope To Avoid Repeating The Mistakes Of The 1970s