What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
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6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Holiday Spending Is Poised To Reach Nearly $1 Billion
December 18, 2023
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Consumers are spending 60% more than they did a decade ago, and data shows credit union members might be especially likely to put this year’s bill on a credit card.
Credit Union Revenue Hits $89 Billion
December 11, 2023
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Higher interest rates in 2023 underpinned an increase in total revenue, which hit a record high in the third quarter.
Liquid Assets Are Back To Pre-Covid Levels. Markets Are Pricing For Dovish Fed.
December 6, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Investments Offer A Glimmer Of Hope For Liquidity
November 27, 2023
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The average time to maturity of investment portfolios shortened in the third quarter, a positive sign for credit union liquidity.
Tightening Liquidity Pushes Cooperatives To Slow Indirect Lending
November 20, 2023
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Third quarter data highlights the dynamic between liquidity challenges and lending strategy.
Trendwatch 3Q23
November 15, 2023
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Watch Trendwatch 3Q23 to learn about credit union performance trends gathered from 3Q 2023 data.
Patelco Builds Financial Wellness One Member At A Time
November 13, 2023
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Certified staff members provide personalized guidance and coaching at the California cooperative.
Navigating Asset Quality In A Slowing Economy
November 13, 2023
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Delinquency in on the rise, but some areas of the loan portfolio are performing notably better than others.
5 Takeaways From Trendwatch 3Q 2023
November 13, 2023
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Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
Inflation-Adjusted Yields Surge. Mortgage Rates March North Of 8% In October.
November 13, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Holiday Spending Is Poised To Reach Nearly $1 Billion
Consumers are spending 60% more than they did a decade ago, and data shows credit union members might be especially likely to put this year’s ...
Credit Union Revenue Hits $89 Billion
Higher interest rates in 2023 underpinned an increase in total revenue, which hit a record high in the third quarter.
Investments Offer A Glimmer Of Hope For Liquidity
The average time to maturity of investment portfolios shortened in the third quarter, a positive sign for credit union liquidity.
Tightening Liquidity Pushes Cooperatives To Slow Indirect Lending
Third quarter data highlights the dynamic between liquidity challenges and lending strategy.
Trendwatch 3Q23
Watch Trendwatch 3Q23 to learn about credit union performance trends gathered from 3Q 2023 data.
Patelco Builds Financial Wellness One Member At A Time
Certified staff members provide personalized guidance and coaching at the California cooperative.
Navigating Asset Quality In A Slowing Economy
Delinquency in on the rise, but some areas of the loan portfolio are performing notably better than others.
5 Takeaways From Trendwatch 3Q 2023
Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
Inflation-Adjusted Yields Surge. Mortgage Rates March North Of 8% In October.
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Liquid Assets Are Back To Pre-Covid Levels. Markets Are Pricing For Dovish Fed.