What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Deposits Remain The Foundation Of The Member-Credit Union Relationship.
October 16, 2023
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Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
Member Dividends Reach 14-Year High
October 16, 2023
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Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement metrics?
BCU Builds National Reach One Relationship At A Time
October 9, 2023
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The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.
Overdraft Fees Weigh On Members In The Second Quarter
October 9, 2023
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Rising expenses caused members to pay more in non-sufficient funds and overdraft fees in the second quarter, but it varies by region.
Top-Line Revenue Expands At U.S. Credit Unions
October 9, 2023
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Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.
Optimistic Economic Outlook Leads To Talk Of ‘Immaculate Disinflation’
October 5, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3 Key Questions For Strategic Planning
October 4, 2023
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As the industry heads to the close of a turbulent year, a few core questions can guide discussions around how to better serve members and communities.
Americans Need Financial Wellness More Than Ever
September 25, 2023
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New data from the U.S. Census Bureau shows widening income gaps and rising poverty, illuminating the ongoing need for financial literacy programs from credit unions.
How Wright-Patt Credit Union Generates Innovation From Within
September 25, 2023
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The Ohio cooperative shares key learnings from its first Partner Innovation Challenge.
ChatGPT Has Everyone Talking. Here’s What Some Are Saying.
September 18, 2023
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Senior leaders across multiple credit unions talk about how their organizations are tackling the explosive new iteration of artificial intelligence.
Deposits Remain The Foundation Of The Member-Credit Union Relationship.
Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
Member Dividends Reach 14-Year High
Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement ...
BCU Builds National Reach One Relationship At A Time
The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on ...
Overdraft Fees Weigh On Members In The Second Quarter
Rising expenses caused members to pay more in non-sufficient funds and overdraft fees in the second quarter, but it varies by region.
Top-Line Revenue Expands At U.S. Credit Unions
Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.
3 Key Questions For Strategic Planning
As the industry heads to the close of a turbulent year, a few core questions can guide discussions around how to better serve members and ...
Americans Need Financial Wellness More Than Ever
New data from the U.S. Census Bureau shows widening income gaps and rising poverty, illuminating the ongoing need for financial literacy programs from credit unions.
How Wright-Patt Credit Union Generates Innovation From Within
The Ohio cooperative shares key learnings from its first Partner Innovation Challenge.
ChatGPT Has Everyone Talking. Here’s What Some Are Saying.
Senior leaders across multiple credit unions talk about how their organizations are tackling the explosive new iteration of artificial intelligence.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Optimistic Economic Outlook Leads To Talk Of ‘Immaculate Disinflation’