What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Something Finally Broke: A Recap Of Banking Turmoil
April 17, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
2023 Credit Card Market Overview
April 13, 2023
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This session, presented by TRK Advisors and Elan Credit Card, will explore how credit unions are competing against dominant credit card issuers and what to expect in 2023.
Callahan’s Guide To The 2023 Final Four
March 28, 2023
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The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?
A Strategy To Build A Stash Of Non-Member Cash
March 27, 2023
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GreenState Credit Union has refined the art of managing its liquidity pipeline with non-member deposits.
Upside Surprises Spark Market Repricing
March 20, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
After 7 Years, CECL Is Here. Quest FCU Was Ready.
March 20, 2023
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The Ohio cooperative has been working with vendors and testing new solutions to find the right fit for the new reporting standards.
5 Lessons For Credit Unions From Silicon Valley Bank’s Collapse
March 15, 2023
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The crisis is still unfolding, but the latest high-profile bank failure has plenty of takeaways for credit unions around asset management, net worth, communication, and more.
Borrowing Costs Pinch Credit Unions
March 7, 2023
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Line of credit usage increased just as the Federal Reserve began to hike interest rates, increasing the cost of borrowing for credit unions across the country.
Loan Growth Smashed Records In The Fourth Quarter
March 6, 2023
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Loan balances were up 20% year-over-year, surpassing the previous industry record.
5 Takeaways From Trendwatch 4Q 2022
February 21, 2023
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Dive into the performance trends that shaped the final quarter of the year, and learn how those metrics could impact the months ahead.
2023 Credit Card Market Overview
This session, presented by TRK Advisors and Elan Credit Card, will explore how credit unions are competing against dominant credit card issuers and what to expect in 2023.
Callahan’s Guide To The 2023 Final Four
The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?
A Strategy To Build A Stash Of Non-Member Cash
GreenState Credit Union has refined the art of managing its liquidity pipeline with non-member deposits.
Upside Surprises Spark Market Repricing
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
After 7 Years, CECL Is Here. Quest FCU Was Ready.
The Ohio cooperative has been working with vendors and testing new solutions to find the right fit for the new reporting standards.
5 Lessons For Credit Unions From Silicon Valley Bank’s Collapse
The crisis is still unfolding, but the latest high-profile bank failure has plenty of takeaways for credit unions around asset management, net worth, communication, and ...
Borrowing Costs Pinch Credit Unions
Line of credit usage increased just as the Federal Reserve began to hike interest rates, increasing the cost of borrowing for credit unions across the ...
Loan Growth Smashed Records In The Fourth Quarter
Loan balances were up 20% year-over-year, surpassing the previous industry record.
5 Takeaways From Trendwatch 4Q 2022
Dive into the performance trends that shaped the final quarter of the year, and learn how those metrics could impact the months ahead.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
Something Finally Broke: A Recap Of Banking Turmoil