What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Secondary Capital, New HQs, Record Originations
November 18, 2019
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Five can’t-miss data points this week on CreditUnions.com.
What Is The State Of Secondary Capital At U.S. Credit Unions?
November 18, 2019
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Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy it.
3Q19 Trendwatch
November 13, 2019
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways from Trendwatch 3Q 2019
November 13, 2019
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The loan-to-share ratio falls, and other can’t-miss insights from Callahan’s quarterly webinar.
Of Giveback And Growth
November 12, 2019
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Community giveback is one of Michigan State University Federal Credit Union’s strategic initiatives. How much did it give across 2018? How did that help the credit union grow?
Military Credit Unions Lead The Way On Veterans Day
November 11, 2019
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This Veterans Day, see how military credit unions stack up to the industry as a whole.
Fed On Hold
November 7, 2019
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
How Does Lending At Your Credit Union Perform Against Peers?
November 7, 2019
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An interactive dashboard by Callahan & Associates offers insight into the loan portfolio of any credit union in the United States.
California Coast And The Living Wage
November 4, 2019
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How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
The Bank Branch Expansion Plan
November 4, 2019
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Thinking of buying a bank? Check out these best practices and insights from credit unions in the know.
Secondary Capital, New HQs, Record Originations
Five can't-miss data points this week on CreditUnions.com.
What Is The State Of Secondary Capital At U.S. Credit Unions?
Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy ...
3Q19 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways from Trendwatch 3Q 2019
The loan-to-share ratio falls, and other can’t-miss insights from Callahan’s quarterly webinar.
Of Giveback And Growth
Community giveback is one of Michigan State University Federal Credit Union’s strategic initiatives. How much did it give across 2018? How did that help the ...
Military Credit Unions Lead The Way On Veterans Day
This Veterans Day, see how military credit unions stack up to the industry as a whole.
How Does Lending At Your Credit Union Perform Against Peers?
An interactive dashboard by Callahan & Associates offers insight into the loan portfolio of any credit union in the United States.
California Coast And The Living Wage
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
The Bank Branch Expansion Plan
Thinking of buying a bank? Check out these best practices and insights from credit unions in the know.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Fed On Hold