What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Credit Union Industry At-A-Glance (3Q18)
January 1, 2019
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Membership growth increased 35 basis points year-over-year to 4.4%, and the average member relationship expanded 3.0% year-over-year. What else happened in the third quarter?
Three Quarters In, What’s The End Game?
January 1, 2019
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Lost momentum is hard to get back, and the loss of forward momentum in the U.S. economy has become entrenched.
Best Of December 2018
December 31, 2018
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Based on December traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Auto Lending By The Numbers (3Q18)
December 24, 2018
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Total auto balances were on the rise as annual growth surpassed 10.8% in the third quarter of 2018.
Shares By The Numbers (3Q18)
December 24, 2018
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Deposit balances were on the rise as annual growth hit 5.0% in the third quarter of 2018.
New Year’s Resolution: Find Your True North
December 19, 2018
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In a changing economic environment, this guiding framework helps institutions determine where they want to go and how to get there.
Credit Unions And The Gift Of Financial Wellness
December 18, 2018
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Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
True North, Employee Dreams, Holiday Help
December 17, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Help For The Holidays And Beyond
December 17, 2018
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A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
Members By The Numbers (3Q18)
December 17, 2018
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New members as well as new relationships grew at U.S. credit unions in the third quarter of 2018.
Credit Union Industry At-A-Glance (3Q18)
Membership growth increased 35 basis points year-over-year to 4.4%, and the average member relationship expanded 3.0% year-over-year. What else happened in the third quarter?
Best Of December 2018
Based on December traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Auto Lending By The Numbers (3Q18)
Total auto balances were on the rise as annual growth surpassed 10.8% in the third quarter of 2018.
Shares By The Numbers (3Q18)
Deposit balances were on the rise as annual growth hit 5.0% in the third quarter of 2018.
New Year’s Resolution: Find Your True North
In a changing economic environment, this guiding framework helps institutions determine where they want to go and how to get there.
Credit Unions And The Gift Of Financial Wellness
Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
True North, Employee Dreams, Holiday Help
Five can't-miss data points this week on CreditUnions.com.
Help For The Holidays And Beyond
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
Members By The Numbers (3Q18)
New members as well as new relationships grew at U.S. credit unions in the third quarter of 2018.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Three Quarters In, What’s The End Game?