What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Mission, Give Back, And Online Reviews
November 26, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Help For The Holidays: How Guadalupe Credit Union Meets Mission
November 26, 2018
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The New Mexico credit union’s year-round financial wellness and literacy efforts take on even more meaning this time of year.
2.6 Million Ways To Thank Members
November 19, 2018
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Dupaco Community offers an annual payout to members who save, borrow, spend, and use ancillary services at the credit union.
3Q18 Trendwatch
November 16, 2018
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways From Trendwatch 3Q 2018
November 15, 2018
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Membership growth, earnings gap, and lending market share — find out how credit unions performed in the third quarter.
Performance Pop Quiz: Have Credit Union Earnings Reached New Heights?
November 14, 2018
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Test your knowledge of third quarter industry trends with this quiz on earnings by Callahan & Associates.
Best Of October 2018
November 8, 2018
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Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Black Friday, Card Usage, And Loan Balances
November 5, 2018
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Five can’t-miss data points this week on CreditUnions.com.
A 5-Year Look At The Loan-To-Share Ratio
November 5, 2018
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The ratio represents a balancing act between two sides of the balance sheet. Which states are achieving the greatest harmony?
Lending By The Numbers (2Q18)
November 5, 2018
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Total loans at U.S. credit unions increased by 9.7% in the second quarter of 2018 and reached an all-time high.
Mission, Give Back, And Online Reviews
Five can't-miss data points this week on CreditUnions.com.
Help For The Holidays: How Guadalupe Credit Union Meets Mission
The New Mexico credit union’s year-round financial wellness and literacy efforts take on even more meaning this time of year.
2.6 Million Ways To Thank Members
Dupaco Community offers an annual payout to members who save, borrow, spend, and use ancillary services at the credit union.
3Q18 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways From Trendwatch 3Q 2018
Membership growth, earnings gap, and lending market share — find out how credit unions performed in the third quarter.
Performance Pop Quiz: Have Credit Union Earnings Reached New Heights?
Test your knowledge of third quarter industry trends with this quiz on earnings by Callahan & Associates.
Best Of October 2018
Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Black Friday, Card Usage, And Loan Balances
Five can't-miss data points this week on CreditUnions.com.
A 5-Year Look At The Loan-To-Share Ratio
The ratio represents a balancing act between two sides of the balance sheet. Which states are achieving the greatest harmony?
Lending By The Numbers (2Q18)
Total loans at U.S. credit unions increased by 9.7% in the second quarter of 2018 and reached an all-time high.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?