What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
A Relief Rally
March 16, 2017
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Bond traders responded fervently to yesterday’s rate hike.
How 2 Credit Unions Became Leaders In 12-Month Loan Growth
March 15, 2017
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A California credit union buys loans to ease excess liquidity while a Colorado crew sells first mortgages to firefighters.
Lessons From A 12-Month Turnaround
March 13, 2017
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A new approach to the credit union basics of people and finance helped this West Virginia cooperative turn six-figure losses into seven-figure gains.
Big Promises. High Expectations.
March 9, 2017
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Last week’s Dow rally fades into memory as the market looks for additional positive reinforcement.
A Look At Credit Union Lending In 2016
March 6, 2017
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The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.
A Big Reward For Good Behavior
March 2, 2017
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The stock market reacted to Trump’s speech on Tuesday with a triple-digit jump on Wednesday.
A Strategy For ALM Years In The Making
March 1, 2017
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One Maryland credit union arms decision-makers with comprehensive data and encourages leaders to think beyond the face value of third-party reports.
Fourth Quarter Data Uncovers Organic Growth In Montana
February 28, 2017
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After Bitterroot Community FCU in Montana opened a new branch, it posted a 21.2% increase in new members.
A Review Of Fourth Quarter Investment Trends
February 28, 2017
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Lending activity remained strong and investment balances declined.
Juntos Avanzamos, Hitting $1B, And Loan Participations
February 27, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
How 2 Credit Unions Became Leaders In 12-Month Loan Growth
A California credit union buys loans to ease excess liquidity while a Colorado crew sells first mortgages to firefighters.
Lessons From A 12-Month Turnaround
A new approach to the credit union basics of people and finance helped this West Virginia cooperative turn six-figure losses into seven-figure gains.
Big Promises. High Expectations.
Last week's Dow rally fades into memory as the market looks for additional positive reinforcement.
A Look At Credit Union Lending In 2016
The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.
A Big Reward For Good Behavior
The stock market reacted to Trump’s speech on Tuesday with a triple-digit jump on Wednesday.
A Strategy For ALM Years In The Making
One Maryland credit union arms decision-makers with comprehensive data and encourages leaders to think beyond the face value of third-party reports.
Fourth Quarter Data Uncovers Organic Growth In Montana
After Bitterroot Community FCU in Montana opened a new branch, it posted a 21.2% increase in new members.
A Review Of Fourth Quarter Investment Trends
Lending activity remained strong and investment balances declined.
Juntos Avanzamos, Hitting $1B, And Loan Participations
Four can't-miss data points featured this week on CreditUnions.com.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
A Relief Rally