Rising Rates Drive Down Share Growth
November 21, 2022
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A confluence of major factors have resulted in some of the weakest share growth in several years.
Growth
The Last Crisis Vs. Today: A Credit Union Perspective
November 7, 2022
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A look back at the Great Recession and subsequent industry performance offers an understanding of risks and opportunities in the current economic climate.
The Power Behind A ‘Strong’ Rebrand
October 10, 2022
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A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the cooperative into a financial force.
Trends In Automated Decisioning For Consumer Lending
October 1, 2022
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Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive article.
Bob Falk On Leadership
September 19, 2022
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Bob Falk joined Purdue Federal Credit Union ($1.8B, West Lafayette, IN) in August 2002 as the vice president of lending at what was then Purdue Employees FCU. He took the helm in 2008 and since then, the cooperative has rebranded, tripled in assets, doubled in staff size, and grown membership from 57,000 to more than
5 Takeaways From Trendwatch 2Q 2022
September 7, 2022
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Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
2Q22 Trendwatch
September 7, 2022
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Learn about credit union performance trends gathered from second quarter data.
For Patelco, Growth Is The Icing On The Cupcake
September 5, 2022
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A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving members better than two were previously.
5 Takeaways From Trendwatch 1Q 2022
June 24, 2022
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How did credit unions perform in the first three months of the year? Learn this and other insights from Callahan’s quarterly webinar.
Credit Union Revenue Inches Up
June 20, 2022
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Strong loan growth combined with increased investment and fee income helped propel credit union net income during the first quarter.
Rising Rates Drive Down Share Growth
A confluence of major factors have resulted in some of the weakest share growth in several years.
The Last Crisis Vs. Today: A Credit Union Perspective
A look back at the Great Recession and subsequent industry performance offers an understanding of risks and opportunities in the current economic climate.
The Power Behind A ‘Strong’ Rebrand
A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the ...
Trends In Automated Decisioning For Consumer Lending
Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive ...
Bob Falk On Leadership
Bob Falk joined Purdue Federal Credit Union ($1.8B, West Lafayette, IN) in August 2002 as the vice president of lending at what was then Purdue ...
5 Takeaways From Trendwatch 2Q 2022
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
2Q22 Trendwatch
Learn about credit union performance trends gathered from second quarter data.
For Patelco, Growth Is The Icing On The Cupcake
A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving ...
5 Takeaways From Trendwatch 1Q 2022
How did credit unions perform in the first three months of the year? Learn this and other insights from Callahan’s quarterly webinar.
Credit Union Revenue Inches Up
Strong loan growth combined with increased investment and fee income helped propel credit union net income during the first quarter.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.