5 Takeaways From Trendwatch 1Q 2024
Asset quality, liquidity, and revenue are all on the minds of credit union leaders. Here’s what the data has to say about that and more.
Asset quality, liquidity, and revenue are all on the minds of credit union leaders. Here’s what the data has to say about that and more.
The performance of the industry’s largest credit unions can skew averages; considering median data in performance analysis uncovers different insights.
Despite building savings during the pandemic, less than half of Americans feel comfortable with their level of emergency savings today. Even that comfort is not evenly distributed.
Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
The Michigan-based cooperative is finalizing its acquisition of a community bank with West Palm Beach locations.
Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.
The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.
Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.