Growth

How MSUFCU Saw 2x Deposit Growth

A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.

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BCU Builds National Reach One Relationship At A Time

The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.

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Industry Insights

Share Growth Changes Reflect Member Appetite For Higher Yields

Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
Blogs

5 Takeaways From Trendwatch 3Q 2023

Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
Features

Dort Financial Branches Out To Florida As Flagler Credit Union

The Michigan-based cooperative is finalizing its acquisition of a community bank with West Palm Beach locations.
Blogs

3 Trends At Low-Income And CDFI Credit Unions

Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
Partner Perspectives

How MSUFCU Saw 2x Deposit Growth

A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings ...
Features

BCU Builds National Reach One Relationship At A Time

The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on ...
Blogs

Top-Line Revenue Expands At U.S. Credit Unions

Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.
Features

ChatGPT Has Everyone Talking. Here’s What Some Are Saying.

Senior leaders across multiple credit unions talk about how their organizations are tackling the explosive new iteration of artificial intelligence.
Blogs

Credit Card Spending Rebounds. Penetration Holds Steady.

Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Features

‘Big Deck,’ Big Success

TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
3Q25_TW_QuarterlyLoanOriginations-10YearTreasuryYield

5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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