JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Fortera Fights Against Generational Poverty
July 21, 2024
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The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
United Nations FCU’s Lessons From Global Philanthropy
July 21, 2024
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The United Nations FCU Foundation helps the New York-based credit union make an impact on multiple continents.
Understanding NCUA’s 2023 Grant Funding
July 15, 2024
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The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
GreenState Foundation Invests In Data To Improve Its Community
July 1, 2024
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A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Community Financial Flips The Script On Junk Fees
June 24, 2024
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The Michigan credit union has dropped punitive overdraft fees in favor of a checking account feature that helps members save money when their spending outstrips their budget.
Is Growth The Goal Or The Result?
June 17, 2024
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Credit unions that want to remain relevant might need to rethink how they approach the “G” word.
Innovative Card Solutions Enhance Member Engagement And Deliver Exceptional Value
June 10, 2024
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A Q&A with the credit card manufacturing company reveals skills and best practices that set it apart.
TDECU Raises The Game On NIL
May 20, 2024
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A new partnership gives the Texas-based credit union a broader reach for name, image, and licensing deals, providing access to some 600 university athletes.
Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand
May 20, 2024
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SF Fire reaches younger consumers through trusted local social media personalities.
True Sky’s Blueprint For Internal And External Change Management
May 13, 2024
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The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
Fortera Fights Against Generational Poverty
The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
United Nations FCU’s Lessons From Global Philanthropy
The United Nations FCU Foundation helps the New York-based credit union make an impact on multiple continents.
Understanding NCUA’s 2023 Grant Funding
The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Community Financial Flips The Script On Junk Fees
The Michigan credit union has dropped punitive overdraft fees in favor of a checking account feature that helps members save money when their spending outstrips ...
Innovative Card Solutions Enhance Member Engagement And Deliver Exceptional Value
A Q&A with the credit card manufacturing company reveals skills and best practices that set it apart.
TDECU Raises The Game On NIL
A new partnership gives the Texas-based credit union a broader reach for name, image, and licensing deals, providing access to some 600 university athletes.
Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand
SF Fire reaches younger consumers through trusted local social media personalities.
True Sky’s Blueprint For Internal And External Change Management
The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Is Growth The Goal Or The Result?