JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Guide To Measuring Credit Union Impact
September 2, 2024
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Credit unions build stronger communities every day. It’s time to share those success stories with the world.
Exit Interview: Hank Hubbard, One Detroit Credit Union
September 2, 2024
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The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A New Way to Measure Impact
September 1, 2024
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To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
A Path To Prosperity And Financial Wellness
August 26, 2024
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Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
3 Ways To Make Financial Education Stick
August 26, 2024
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More U.S. states are mandating financial literacy courses. Credit unions are responding with tailored approaches to equip students with essential financial skills.
For These Credit Unions, Financial Wellness Starts At Home
August 26, 2024
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Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
Ask An Analyst: What Does The Data Say About Financial Wellness?
August 26, 2024
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Americans face challenges in retirement planning and rising debt. Credit unions can help them tackle that.
Langley FCU Offers Financial Refuge For Struggling Savers
July 28, 2024
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The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Can Donor-Advised Funds Make Your Philanthropy Go Further?
July 21, 2024
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Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
Fortera Fights Against Generational Poverty
July 21, 2024
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The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
A Guide To Measuring Credit Union Impact
Credit unions build stronger communities every day. It’s time to share those success stories with the world.
Exit Interview: Hank Hubbard, One Detroit Credit Union
The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A New Way to Measure Impact
To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
A Path To Prosperity And Financial Wellness
Some credit unions offer loans for trade schools and vocational programs that provide well-paying jobs without a four-year college degree.
3 Ways To Make Financial Education Stick
More U.S. states are mandating financial literacy courses. Credit unions are responding with tailored approaches to equip students with essential financial skills.
For These Credit Unions, Financial Wellness Starts At Home
Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
Ask An Analyst: What Does The Data Say About Financial Wellness?
Americans face challenges in retirement planning and rising debt. Credit unions can help them tackle that.
Langley FCU Offers Financial Refuge For Struggling Savers
The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Can Donor-Advised Funds Make Your Philanthropy Go Further?
Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
Fortera Fights Against Generational Poverty
The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.