JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Rise Of The Member Experience Manager
March 11, 2019
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Three credit unions offer five ways to approach member experience and build successful programs.
A Strategy To Help Members Magnify Their Money
March 4, 2019
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A coaching program at Wright-Patt Credit Union teaches members how to be responsible with money while enjoying life.
Make It A Meeting Members Can’t Refuse
March 4, 2019
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Based on member feedback, BECU now incorporates financial education into its annual meeting.
The Importance Of Financial Education
March 4, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Best Of February 2019
March 1, 2019
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Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
2018 Credit Union Impact Report
March 1, 2019
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Credit unions increased member value through lending, savings, community support, and more.
Maurice Smith On Leadership
February 25, 2019
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The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.
What Does ‘Sustainable Business’ Mean To Credit Unions?
February 25, 2019
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Doing the right thing is a business model that combines profit, passion, and the pursuit of happiness.
Lending, Mobile, And The Member Experience
February 25, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Turn That Annual Report Into A Living Report
February 19, 2019
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Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.
Rise Of The Member Experience Manager
Three credit unions offer five ways to approach member experience and build successful programs.
A Strategy To Help Members Magnify Their Money
A coaching program at Wright-Patt Credit Union teaches members how to be responsible with money while enjoying life.
Make It A Meeting Members Can’t Refuse
Based on member feedback, BECU now incorporates financial education into its annual meeting.
The Importance Of Financial Education
Five can't-miss data points this week on CreditUnions.com.
Best Of February 2019
Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
2018 Credit Union Impact Report
Credit unions increased member value through lending, savings, community support, and more.
Maurice Smith On Leadership
The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.
Lending, Mobile, And The Member Experience
Five can't-miss data points this week on CreditUnions.com.
Turn That Annual Report Into A Living Report
Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.
Browse Topics
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
What Does ‘Sustainable Business’ Mean To Credit Unions?