Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

5 Ways To Fund A Foundation

There are hundreds of state and credit union league foundations across the United States that accept and disperse charitable donations with the goal of leaving a lasting legacy on their communities. Here, three credit unions and two leagues discuss start-up capital for their foundations, ongoing financial stability, and more. For credit unions thinking about standing

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Caroline Willard On Leadership

The president and CEO of Cornerstone Credit Union League shares her thoughts on the importance of focus, finding inspiration, and what she’d like to see more of within the credit union industry.

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Best Of August 2018

Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Credit Union Industry Commentary

This Season, Don’t Fall Back On The ‘Old Reliables’

Challenging the reticent and pushing for actionable insight from naysayers can enliven a stagnant feedback loop and push company culture forward.
Industry Insights

Fewer Branches, Doubled Assets, And Self-Service

Five can't-miss data points this week on CreditUnions.com.
Callahan Collections

5 Ways To Fund A Foundation

There are hundreds of state and credit union league foundations across the United States that accept and disperse charitable donations with the goal of leaving ...
Features

What’s In A Name: Culture And Values Officer

Travis Flora is in charge of ensuring silo-free communication and individual empowerment across Commonwealth Credit Union.
Features

Restoring Cooperative Principles At NCUA

At the heart of credit unions is a new organizational model based in cooperative design. It should also be at the core of the regulatory ...
Features

Caroline Willard On Leadership

The president and CEO of Cornerstone Credit Union League shares her thoughts on the importance of focus, finding inspiration, and what she’d like to see ...
Credit Union Industry Commentary

A Labor Day Lesson From Burning Man

The weeklong desert festival offers deep insights on sustaining a cooperative movement.
Graph Of The Week

The Credit Union Guide To The Generation Gap

Better understand how to serve different generations with this guide from Callahan & Associates.
Industry Insights

Market Share, Burning Man, Caroline Willard

Five can’t-miss data points this week on CreditUnions.com.
Industry Insights

Best Of August 2018

Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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