JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
New Job Titles Reflect Important Aspirations
May 21, 2018
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Credit union title changes demonstrate the movement’s stance on member service.
How To Speak Credit Union
May 14, 2018
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The credit union industry is full of acronyms. Use this guide to learn the lingo.
The 3 Teams Of Credit Union Land
May 7, 2018
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A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.
2017 Credit Union Annual Report
May 2, 2018
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The seventh annual report shines a light on the industry’s impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Best Of April 2018
April 30, 2018
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Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Spring Is Strategy Season
April 30, 2018
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The process of strategy requires year-long attention.
How To Create A Vibrant Culture
April 23, 2018
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To go along with a name change, this Illinois credit union shifted its overall culture.
What Would Musk Measure?
April 16, 2018
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Re-usable booster rockets deliver a powerful lesson about sustainability and strategic thought in the credit union space.
5 Design Elements That Influence Member Behavior
April 11, 2018
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Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter choices from members.
How Do Credit Unions Counter Fake News?
April 11, 2018
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Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
How To Speak Credit Union
The credit union industry is full of acronyms. Use this guide to learn the lingo.
The 3 Teams Of Credit Union Land
A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.
2017 Credit Union Annual Report
The seventh annual report shines a light on the industry's impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Best Of April 2018
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Spring Is Strategy Season
The process of strategy requires year-long attention.
How To Create A Vibrant Culture
To go along with a name change, this Illinois credit union shifted its overall culture.
What Would Musk Measure?
Re-usable booster rockets deliver a powerful lesson about sustainability and strategic thought in the credit union space.
5 Design Elements That Influence Member Behavior
Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter ...
How Do Credit Unions Counter Fake News?
Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
New Job Titles Reflect Important Aspirations