JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Digital Relationship Building Key To Forming Customer Loyalty
December 4, 2017
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Put into action what you already know about your members, and do it in ways that build value one small step at a time.
A Look Ahead To 2017
December 1, 2017
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With a more favorable environment, credit unions are poised to make an even greater impact in the coming year.
Asking ‘Why’ Is The Beginning Of Sustainable Growth
December 1, 2017
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Perception is a powerful reality in a world of commoditized financial service offerings.
It’s Time For Credit Unions To Challenge Themselves
December 1, 2017
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What solutions could the future hold if the movement’s institutions leveraged their community connections to further the well-being of all involved?
Participations Grow While Secondary Sales Slow
November 13, 2017
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Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Erin Mendez On Leadership
November 2, 2017
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Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.
Time For Real Credit Union Disruption: Seek Change From The NCUA!
October 26, 2017
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Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
Now Is The Time To Act! Are You In?
October 26, 2017
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Are you willing to get involved in saving the NCUA from itself and the credit union movement for future generations?
Leading Without A Leader And Credit Level Advocacy
October 16, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Lobbying And Advocacy At A Northeastern Credit Union
October 16, 2017
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The government relations and engagement chief at Visions FCU shares how the New York-Pennsylvania-New Jersey credit union makes lobbying a team effort.
Digital Relationship Building Key To Forming Customer Loyalty
Put into action what you already know about your members, and do it in ways that build value one small step at a time.
Asking ‘Why’ Is The Beginning Of Sustainable Growth
Perception is a powerful reality in a world of commoditized financial service offerings.
It’s Time For Credit Unions To Challenge Themselves
What solutions could the future hold if the movement's institutions leveraged their community connections to further the well-being of all involved?
Participations Grow While Secondary Sales Slow
Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Erin Mendez On Leadership
Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.
Time For Real Credit Union Disruption: Seek Change From The NCUA!
Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
Now Is The Time To Act! Are You In?
Are you willing to get involved in saving the NCUA from itself and the credit union movement for future generations?
Leading Without A Leader And Credit Level Advocacy
Five can't-miss data points featured this week on CreditUnions.com.
Lobbying And Advocacy At A Northeastern Credit Union
The government relations and engagement chief at Visions FCU shares how the New York-Pennsylvania-New Jersey credit union makes lobbying a team effort.
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.
A Look Ahead To 2017