JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
2017 Credit Union Impact Report
February 28, 2018
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Lending, savings, community support, and more. Credit unions had a busy year.
Credit Unions Matter. But Do Members Care?
February 26, 2018
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If members don’t think their credit union is relevant, sooner or later, it won’t be.
A Question Of Culture
February 20, 2018
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Whether a credit union’s staff and leadership is comfortable going off script to solve member problems is a matter of culture.
If A Tree Falls In A Forest, Can It Be Taxed?
February 12, 2018
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Credit unions don’t want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
January 29, 2018
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Callahan spotlights credit unions of all sizes that return the most value to members.
Do You Deserve The Dough?
January 23, 2018
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The CEO of the world’s largest investment house says businesses must prove they’ve got more in mind than short-term plays.
How To Become A Grown-Up In 1 Day Or Less
January 22, 2018
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BECU’s financial reality fairs teach high schoolers about the challenges of adulthood.
CUbroadcast Highlights Big Idea For 2018
January 19, 2018
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Callahan’s managing partner Jon Jeffreys discusses the need for credit unions to ask tough questions.
It’s Not Just About The Money
January 18, 2018
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Visits with management teams at six credit unions uncovered different riffs on the same theme: Now’s the time and we’re the people.
Don’t Be Complacent With Pricing In 2018
January 17, 2018
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Refocus and avoid the trap of price creep.
2017 Credit Union Impact Report
Lending, savings, community support, and more. Credit unions had a busy year.
A Question Of Culture
Whether a credit union's staff and leadership is comfortable going off script to solve member problems is a matter of culture.
If A Tree Falls In A Forest, Can It Be Taxed?
Credit unions don't want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
Callahan spotlights credit unions of all sizes that return the most value to members.
Do You Deserve The Dough?
The CEO of the world’s largest investment house says businesses must prove they’ve got more in mind than short-term plays.
How To Become A Grown-Up In 1 Day Or Less
BECU’s financial reality fairs teach high schoolers about the challenges of adulthood.
CUbroadcast Highlights Big Idea For 2018
Callahan's managing partner Jon Jeffreys discusses the need for credit unions to ask tough questions.
It’s Not Just About The Money
Visits with management teams at six credit unions uncovered different riffs on the same theme: Now’s the time and we’re the people.
Don’t Be Complacent With Pricing In 2018
Refocus and avoid the trap of price creep.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Credit Unions Matter. But Do Members Care?